Principal Product Manager, Marketing Data Solutions

At Cotality, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

Job Description:

Cotality is seeking a hybrid-remote Principal Product Manager to oversee the strategy, roadmap, and execution of Precision Marketing Data Solutions. This pivotal role intersects marketing audience development, CRM enhancements and integrations, digital advertising, data science, property and location intelligence. In this capacity, you will collaborate with cross-functional teams to define the product vision, ensuring the successful delivery of features that enhance customer acquisition and retention for our clients.

Job Responsibilities:

• Define and evolve the product vision and roadmap for Cotality Precision Marketing, balancing customer value, data insights, and business objectives.

• Present strategic plans and roadmap updates to executive leadership, shaping pricing, packaging, and go-to-market strategies to maximize revenue and market position.

• Leverage Cotality’s property & location intelligence and insights to enhance marketing & targeting capabilities and build differentiated product offerings and features.

• Translate market and user insights into clear product requirements and user stories, collaborating with engineering, data science, and UI/UX teams to drive development.

• Manage the full product lifecycle, from ideation through launch and iteration, ensuring timely delivery of high-quality, data-driven marketing tools.

• Monitor product performance using key metrics and KPIs, identifying optimization opportunities and driving continuous improvement across solution offerings.

• Partner with GTM, Sales and Account Management teams to support client engagements, deliver product training, and provide domain expertise on precision marketing.

• Coordinate cross-functional collaboration with internal stakeholders across data science, engineering, marketing, customer success, and analytics to ensure seamless product delivery.

• Act as a product evangelist within and outside the company, effectively communicating the value and impact of Cotality’s Precision Marketing solution.

• Lead strategic market research and competitive analysis to identify growth opportunities and ensure product alignment with evolving customer and industry needs.

Job Qualifications:

• Bachelor’s degree in a related field (e.g., Business, Computer Science, Marketing, or Data Analytics) and 8+ years of product management experience.

• Proven success managing data-driven marketing solutions, SaaS, MarTech products and advertising solutions, especially built with Geospatial technology.

• Demonstrated success managing data-driven marketing solutions built on geospatial technology, with a strong understanding of customer segmentation and behavioral targeting.

• Experience with large data sets, APIs, and analytics platforms, including leveraging AI/ML-based tools for marketing automation and predictive modeling.

• Deep familiarity with geospatial intelligence, location-based services, and consumer behavior analytics in marketing or real estate contexts.

• Strong communication and stakeholder management skills, capable of effectively engaging technical and non-technical audiences across all organizational levels.

• Proven ability to translate complex data into intuitive, high-impact product experiences that drive measurable business outcomes.

• Fluency in Agile and traditional development methodologies, with a track record of independently managing product portfolios from concept to launch.

• Solid grasp of modern tech trends, such as cloud computing, artificial intelligence, and big data, and how they influence marketing and product innovation.

• Exceptional strategic thinking and analytical skills, with a focus on profitability, scalability, and user-centric design. 

• Entrepreneurial mindset with excellent project management skills, capable of leading cross-functional teams, managing competing priorities, and delivering results in fast-paced environments.

#LI-Hybrid

Annual Pay Range:

Cotality benefits information can be found here: http://www.yourcorebenefits.com/.  Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range. 

Cotality is an Equal Opportunity employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. Cotality maintains a Drug-Free Workplace. ​​​

Cotality is fully committed to a work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. ​ We are better together when we support and recognize our differences.  ​

Privacy Policy

Global Applicant Privacy Policy

By providing your telephone number, you agree to receive automated (SMS) text messages at that number from Cotality regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply. You can opt out at any time by responding STOP or UNSUBSCRIBING and will automatically be opted out company-wide.

Connect with us on social media!  Click on the quicklinks below to find out more about our company and associates