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Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The Role
We’re looking for a Principal Product Manager to lead one of SoFi’s most strategic initiatives: External Account Linking — the foundation that enables members to seamlessly connect, fund, and move money across SoFi’s ecosystem (Money, Invest, Loans, and beyond).
Today, members link their external bank accounts to fund their SoFi products and view their overall financial picture. However, fragmented systems, inconsistent risk rules, and connection instability make this experience clunky and unreliable. Your mission will be to reimagine and unify this experience, making it faster, simpler, and more trustworthy — ultimately driving engagement, AUM growth, and member satisfaction across all products.
As a product leader, you’ll own the strategy, roadmap, and execution of SoFi’s account linking platform — including its web and mobile experiences, External 3P partnership, and scale APIs that power both inbound and outbound (data-sharing) connections. You’ll collaborate closely with Engineering, Product partners across different verticals, Risk, Compliance, and external partners to deliver a reliable, and scalable linking experience that underpins SoFi’s mission to help Members Get Their Money Right.
What You'll Do
- Refine and develop strategy, roadmap, and deliverables to help identify and optimize overall account linking conversion and health
- Build systems and seamless external integrations that help synthesize real-time financial data (income, spending etc.) to help SoFi Products drive personalized recommendations and actions
- Drive aspects of platform strategy focused on scalability, reliability, security, as it relates to 3P data and connections
- Partner deeply with engineering to make critical architectural decisions and guide long-term infrastructure investments
- Define success metrics and rigorously measure performance, efficiency, and system health.
- Lead complex strategy decisions involving build-vs-buy evaluations, including vendor assessments
- Stay current with emerging regulatory changes that may impact account linking and financial data sharing across the industry
- Lead experiments to validate hypotheses and measure impact on key outcomes like adoption, user engagement and conversion
- Champion customer needs with deep empathy for pain-points and trust signals
What You’ll Need:
- Bachelor’s degree or higher, ideally in a technical, finance, or quantitative field.
- 8+ years of product management experience, ideally with consumer fintech, personal finance, or intelligent assistant products.
- Experience building data-driven products with intuitive, user-friendly interfaces.
- Strong technical fluency and ability to collaborate with product and engineers partners across different verticals.
- User-first mindset with excellent product intuition and obsession for delivering real value.
- Exceptional communication and cross-functional leadership skills.
- Comfort navigating ambiguity, tradeoffs, and evolving constraints.
Nice to have:
- MBA
- Experience with external account linking platforms and solutions or similar
Top Skills
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