About the role
Chime is committed to our mission of uniting everyday people to unlock financial progress. To continue scaling growth, we’re seeking a Principal Performance Marketing Strategist to join our Growth Marketing team. In this high-impact role, you’ll shape and execute data-driven media strategies to accelerate member acquisition across Chime’s markets. You will own the full-funnel media approach—balancing proven performance levers with emerging upper-funnel channels—while ensuring our investments deliver measurable impact.
As a senior leader on the team, you’ll translate business goals into scalable media plans, guide budget allocation, and collaborate across Product Marketing, Data, Finance, and Creative to ensure media investments align with company priorities. This role requires strong executive communication, cross-functional influence, and partnership with both internal teams and external platforms.
The base salary offered for this role and level of experience will begin at $146,610 and up to $207,700. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to:
- Develop and execute data-driven media strategies to drive new member acquisition.
- Lead allocation of media investments across digital, mobile, offline, and emerging channels.
- Partner with internal media leads and channel owners to optimize for volume, efficiency, and brand consistency.
- Design and implement robust measurement strategies, leveraging Media Mix Modeling, incrementality testing, and in-channel analytics.
- Champion Chime’s Media Mix Model workstream, turning insights into actionable investment shifts.
- Collaborate closely with cross-functional partners (Data, Analytics, Finance, Product Marketing, and Creative) to ensure alignment on goals and execution.
- Manage relationships with agencies and scaled partners (Meta, Google, etc.), driving accountability on pacing, creative enablement, and performance.
- Deliver impact reporting on paid marketing efforts, translating data into actionable insights and executive-ready narratives.
- Optimize existing processes and introduce new ones to improve cross-functional collaboration and business outcomes.
To thrive in this role, you have:
- 8+ years of experience in paid media, with emphasis on performance-driven campaigns and media mix optimization.
- Experience designing media measurement frameworks and working knowledge of attribution models, incrementality testing, and Media Mix Modeling.
- A proven record of managing an 8-figure+ always-on media budget across multiple scaled channels.
- Strong analytical skills and ability to synthesize data into actionable insights.
- Experience leading agency relationships and cross-functional collaboration.
- Familiarity with strategy, planning, and buying processes across multiple media types.
- Excellent verbal and visual communication skills to influence leadership and drive alignment.
- Bachelor’s degree in business, marketing, or related field preferred.
#LI-AM1 #LI-Hybrid
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
- 💰 Competitive salary based on experience**
- ✨ 401k match** plus great medical, dental, vision, life, and disability benefits
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**
**Perks also available to Chime Interns.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.
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