Principal MarTech Engineer

ALO Yoga is more than an apparel brand—it’s a movement in mindfulness, performance, and conscious living. As we expand globally, our data and technology platforms are evolving to power a unified, personalized, and real-time customer experience across retail, digital, and community touchpoints. 

Role Overview 

The Principal Engineer – MarTech owns the technical design and evolution of ALO’s marketing-technology ecosystem. You’ll architect and implement scalable, data-driven systems that enable personalized marketing, real-time activation, and performance measurement across all channels. 

This role bridges data engineering, marketing operations, and software architecture to build the next-generation growth stack for a global lifestyle brand. 

Key Responsibilities 

Architecture & Design 

• Lead the technical architecture for ALO’s MarTech stack —CRM, marketing automation, personalization, and analytics. 

• Define event streaming, identity resolution, and activation patterns across web, app, and retail. 

• Design data flows between Redshift/Databricks, Braze and Bluecore marketing clouds, and paid media APIs. 

• Establish engineering standards for privacy, metadata, and observability across MarTech pipelines. 

Engineering & Delivery 

• Build and scale APIs and streaming integrations (Kafka/Kinesis) for customer and campaign data. 

• Automate audience segmentation, journey orchestration, and personalization logic. 

• Drive system performance, reliability, and governance for campaign automation and measurement. 

• Evaluate and integrate new AI-driven tools for attribution, experimentation, and creative optimization. 

Leadership & Collaboration 

• Partner with Growth, Creative, and Data teams to translate marketing strategies into technical execution. 

• Mentor engineers and lead cross-functional solution design reviews. 
• Serve as the principal technical authority for marketing systems and architecture decisions. 

Qualifications 

• 12+ years in software or data engineering; 5+ years building or integrating MarTech systems at scale. 

• Expertise in Multiple Marketing Cloud, , Snowflake/Databricks, AWS, and Python/SQL. 

• Deep understanding of customer identity, tagging, attribution, and experimentation frameworks. 

• Experience building real-time activation and personalization systems across multiple touchpoints. 

• Strong communicator able to align technical and marketing stakeholders on architectural vision. 

• Bachelor’s or master’s degree in computer science, Engineering, or related field.  

Preferred 

• Experience in retail, fashion, or direct-to-consumer brands. 

• Knowledge of AWS native services (Lambda, Glue, API Gateway, Step Functions). 
• Exposure to ML-based recommendation, LTV modeling, or media-mix optimization. 

What You’ll Build 

• A unified MarTech foundation powering ALO’s personalized experiences across all channels. 

• Real-time activation pipelines linking data, content, and customer intent. 

• Scalable infrastructure that fuses creativity and analytics — fueling ALO’s next decade of growth. 

Why ALO 

Join a team shaping the intersection of wellness, fashion, and technology. At ALO, data isn’t just numbers—it’s the heartbeat behind immersive experiences, purposeful products, and global community connection.