Principal Campaign Operations Strategist

At Knak, our mission is simple: empower marketers to build beautiful, on-brand campaigns — without code, without bottlenecks, and without compromise.

As a Principal Campaign Operations Strategist, you will serve as a strategic advisor to our largest enterprise customers. You’ll combine deep campaign operations expertise with high-impact customer leadership to drive adoption of Knak, accelerate time-to-value, and help customers transform how they build marketing experiences at scale.

This role sits at the intersection of customer strategy, marketing operations, and technical advisory, ensuring Knak delivers measurable value across global teams, complex workflows, and multi-platform marketing ecosystems.

• Build and own strategic success roadmaps that tie Knak adoption to customer business outcomes.
• Partner with CSMs and Account Directors to run executive-level QBRs, success planning, and value realization reviews.
• Guide customers through onboarding, integration milestones, and architecture evolution as they scale with Knak.
• Maintain world-class retention (NRR, GRR) by proactively identifying expansion opportunities, optimization areas, and risk signals.
• Deliver monthly executive briefs covering customer health, performance insights, workflow maturity, and campaign operations trends.
  

• Act as the senior subject matter expert advising customers on omni-channel campaign execution best practices across platforms like Marketo, Eloqua, SFMC, and Adobe.
• Translate customer requirements into scalable campaign frameworks, modular asset strategies, and workflow enhancements using Knak.
• Optimize campaign build processes, QA frameworks, segmentation readiness, and governance models.
• Provide thought leadership on marketing automation evolution, message personalization, and operational maturity.

• Define and evolve Knak’s enterprise strategy playbooks, including onboarding frameworks, campaign operations best practices, and workflow optimization models.
• Mentor Customer Success Managers and Partner teams on marketing operations, adoption drivers, and campaign strategy.
• Lead internal knowledge-sharing sessions to elevate technical and operational excellence across GTM.
• Serve as a bridge between customer needs and Knak’s product vision.
• Diagnose campaign performance issues and provide actionable insights using data, channel analytics, and workflow analysis.

• Partner closely with Product to validate roadmap direction, highlight adoption blockers, and share customer insights at scale.
• Support Sales engineering efforts with technical guidance, solution architecture, and campaign ops advisory.
• Build and maintain scalable internal assets: architecture playbooks, integration guides, maturity models, and executive templates.
• Influence GTM initiatives and product launches through a customer outcomes and advocacy lens.

• A proven track record in enterprise customer strategy and project management, campaign operations, or consulting for marketing automation platforms.
• Deep understanding of omni-channel campaign orchestration, personalization frameworks, and operational governance.
• Experience building long-term multi-stakeholder success plans for complex organizations.
• Strong cross-functional leadership and the ability to influence Sales, Product, Support, and Partners.
• Data-driven approach to decision-making, with comfort analyzing adoption metrics, campaign performance data, and risk indicators.
• Operational excellence mindset — adept at creating processes, frameworks, and scalable enablement.
• Marketing technology or SaaS experience, in environments involving email, landing pages, or content creation workflows.

• Familiarity with platform integrations, marketing architecture evolution, and enterprise compliance processes.
• Background in pre-sales/post-sales enablement or enterprise solution advisory.