Principal Creative Director

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data - globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure - including USDC, a blockchain-based dollar - helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.
What you'll be part of:
Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values : High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.
What you'll be responsible for:
At Circle, we're seeking a Principal Creative Director, Copy to help shape the voice of our brand across the rapidly evolving world of digital assets, stablecoins, and financial services innovation.
In this role, you'll be both a strategic thinker and a hands-on writer, overseeing content that builds trust with businesses, developers, regulators, and the broader financial community. You'll guide the creation of clear, compelling, and compliant copy that communicates complex ideas with simplicity and impact.
What You Bring

• Strong conceptual development and storytelling experience across a variety of brands.
• Strong knowledge of financial services, fintech, blockchain, or digital assets-with a deep understanding of how to explain complex systems in approachable language.
• Experience partnering with senior-level stakeholders, from pitching bold creative ideas to collaborating on execution that drives measurable results.
• Proven ability to mentor and guide teams, ensuring work is strategically aligned, brand-consistent, and executed at the highest level.
• Exceptional editorial and writing skills, with a track record of producing content that resonates across global and regulated industries.
• A knack for owning and protecting brand voice, adapting tone and nuance across multiple audiences and channels.

Above all, you're a communicator who blends strategy, creativity, and compliance-bringing forward big ideas and strong copy that help advance Circle's mission of raising global economic prosperity through the frictionless exchange of value.
Key Responsibilities

• Understand Circle's brand, strategy, and business goals, and translate them into powerful messaging.
• Organize and adapt content for clarity, comprehension, structure, flow, and audience needs.
• Lead projects while supporting others across multi-channel campaigns.
• Partner with internal teams (design, brand, strategy, product marketing) and external stakeholders to bring ideas to life.
• Simplify complex concepts in blockchain, payments, and financial infrastructure into accessible, engaging narratives.
• Ensure all content is on-brand, on-message, and precise, guided by Circle's standards.
• Adapt writing across diverse formats-video, animation, social, print, and digital.

Requirements

• 10+ years' experience as a senior writer, copy supervisor, or Lead Creative
• Strong conceptual development and storytelling experience across a variety of brands.
• Experience in financial services, fintech, or related industries (experience with blockchain or digital assets strongly preferred).
• Proven ability to write within compliance and regulatory frameworks.
• A flexible, self-starting mindset with a willingness to learn and adapt.
• Strong communication and collaboration skills-open to feedback and equally skilled at giving it.
• Ability to deliver high-quality, high-quality content independently.
• Meticulous attention to detail.

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.
Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.
Base Pay Range: $130,000 - $170,000
We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to [email protected] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
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