SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.
Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
What we’re looking for
We’re looking for an experienced Principal Product Manager to own the pricing and packaging strategy across SurveyMonkey’s self-service and product-led growth (PLG) channels. This is a high-impact, individual contributor role for someone with deep expertise in SaaS monetization and a passion for using pricing as a strategic growth lever. You’ll lead initiatives that shape how we deliver and capture value—across individual, team, and global plans. You’ll partner closely with Product, Marketing, Data, Engineering, Finance, and Sales to develop, test, and operationalize pricing strategies that accelerate adoption, conversion, and revenue growth.
What you’ll be working on
- Define and execute pricing and packaging strategy for self-service and PLG channels
- Design and run experiments to test monetization hypotheses and improve conversion, ARPU, and retention
- Drive customer and market research using tools like Van Westendorp, Gabor-Granger, and conjoint analysis to inform pricing decisions
- Own international pricing optimization, including market-specific sensitivity analysis, currency localization, and infrastructure requirements
- Collaborate with cross-functional teams to model business impact, align on GTM plans, and implement pricing changes across the product and billing stack
We’d love to hear from people with
- 8+ years of total experience in Product Management, with at least 5+ years focused on B2B SaaS pricing and packaging
- Deep expertise in pricing frameworks and methodologies (e.g., value-based pricing, WTP analysis, segmentation strategies)
- Experience working in self-service and PLG environments with a strong experimentation and data-driven mindset
- Demonstrated ability to collaborate across Product, Marketing, Finance, and Engineering to deliver scalable pricing infrastructure and measurable impact
- Experience with international pricing best practices and implementation at scale
- Analytical fluency with tools such as SQL, Excel, and pricing research platforms
- Strategic thinker with strong business judgment, customer empathy, and product sensibility
The base pay provided for this position ranges from $202,300/ year - $238,000/ year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.
Bonuses and commissions may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; 401(k) retirement plan; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits.
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Why SurveyMonkey? We’re glad you asked
SurveyMonkey is a place where the curious come to grow. We’re building an inclusive workplace where people of every background can excel no matter their time zone. At SurveyMonkey, we weave employee feedback and our core values into everything we do to create forward-looking benefits policies, employee programs, and an award-winning culture, including our annual holiday refresh, our annual week of service, learning and development opportunities like Curiosity Week, and our C.H.O.I.C.E Fund.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
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