Manage and optimize PPC campaigns on platforms like Google Ads and Bing Ads. Analyze data, audit campaigns, and drive conversions aligning with marketing objectives.
As a PPC Optimization Specialist at LegalMatch, you will manage and optimize PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media channels. You will work closely with stakeholders to understand our objectives and develop effective PPC strategies to drive traffic, increase conversions, and maximize ROI.
Your responsibilities include:
- Auditing existing campaigns to identify areas for optimization and improvement.
- Creating, managing, and optimizing PPC campaigns across multiple platforms including Google Ads, Bing Ads, and social media channels.
- Conducting audience and keyword research, configuring conversion tracking, and enhancing landing page performance.
- Analyzing campaign data and metrics to identify trends, opportunities, and areas for improvement.
- Conducting deep-dive analysis on conversions to understand conversion factors and obstacles.
- Reviewing existing research, conducting new interviews, and analyzing comments on platforms like Facebook and Reddit to gain deep insights into our audience.
- Collaborating with stakeholders to align PPC campaigns with overall marketing objectives.
- Staying up to date with industry trends and best practices in PPC advertising.
- Bachelor's degree in Marketing, Advertising, or a related field.
- Analytical mindset and ability to interpret campaign data to drive results
- Prior experience as a PPC Specialist or similar role
- Strong knowledge of PPC platforms (Google Ads, Bing Ads, etc.)
- Proficiency in managing and optimizing PPC campaigns
- Ability to conduct keyword research and optimize ad copy
- Google Ads certification is a plus
- Lead Generation Conversion Optimization
- E-commerce conversion optimization experience
- Experience in setting up and testing up campaigns from scratch
- Able to assess and explain which default settings across various paid advertising platforms (e.g., Google Ads, Facebook Ads) should be kept or changed along with the reasoning behind those decisions. This includes evaluating recommendations from platform representatives to determine which to implement or disregard, and why,
We’re looking for someone who is:
- Proactive, adaptable, and flexible
- Highly professional
- Willing to go the extra mile to achieve desired outcomes
- Highly collaborative
- Committed to continuous improvement
- Technical Requirements
At LegalMatch Philippines, we offer a dynamic and innovative environment where you can grow and make a real impact in legal tech. Join our team, collaborate with passionate individuals, and take the next step in your career. Apply today!
Top Skills
Bing Ads
Google Ads
Social Media Channels
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