PLG Sr Backend Engineer / Lead (Remote)

Lucidya empowers brands to unlock the power of customer intelligence across the Middle East and beyond. As part of our Product-Led Growth (PLG) strategy, we are building frictionless, self-serve experiences that accelerate adoption, engagement, and long-term success.

The PLG Squad drives this mission, creating onboarding journeys, trial-to-paid conversions, in-app growth loops, and customer experiences that directly impact growth and retention.

Joining this team means working on high-impact, customer-facing projects that shape Lucidya’s global expansion and PLG success.

As a Backend Engineer / Lead, you will architect, scale, and optimize the backend foundations of Lucidya Light’s PLG product. Your work will power experimentation, self-serve onboarding, trial-to-paid conversions, and retention loops at scale.

You will lead a team of backend engineers, design resilient systems, and ensure the infrastructure supports fast, data-driven product experiments and smooth end-to-end user experiences.

Team Leadership

• Lead, mentor, and manage backend engineers, fostering collaboration, accountability, and continuous improvement.
• Establish best practices for backend development, code reviews, and testing standards.

PLG-Driven Development

• Guide the team to build backend systems that enable self-serve onboarding, trial-to-paid conversions, and retention loops.
• Support experimentation with feature flags, A/B testing, and PLG metrics instrumentation.

System Architecture

• Design and implement robust, scalable backend architectures optimized for rapid iteration and growth experiments.
• Identify bottlenecks and optimize system performance, scalability, and reliability.

Cross-Team Collaboration

• Work closely with Product Managers, Frontend Developers, and Designers to align backend capabilities with PLG goals.
• Ensure seamless integrations, secure APIs, and smooth data flows.

DevOps & Reliability

• Oversee CI/CD pipelines, deployment processes, and system monitoring/recovery.
• Continuously improve infrastructure to support growth and experimentation.

Innovation & Growth

• Stay current with backend technologies and PLG best practices.
• Introduce frameworks, tools, and processes that improve developer velocity and user experience.

Education & Experience

• Bachelor’s degree in Computer Science, Software Engineering, IT, or equivalent.
• 5+ years of backend development experience (overall 7-8 years).
• 2+ years in a leadership or team lead role.
• Proven track record of shipping scalable backend systems in SaaS or PLG contexts.

Technical Expertise

• Strong expertise in Python and Ruby on Rails.
• Solid experience with SQL & NoSQL databases (Postgres, Redis, Cassandra).
• Knowledge of RESTful APIs, microservices architecture, and distributed systems.
• Familiarity with cloud platforms (AWS, GCP, Azure).
• Experience with version control systems (Git).

Nice to Have

• Exposure to PLG initiatives or growth-oriented engineering work.
• Background in full-stack development (ReactJS).

Soft Skills & Mindset

• Excellent problem-solving, organizational, and leadership abilities.
• Strong collaboration skills to work effectively with Product, Frontend, and Growth teams.
• Growth-oriented mindset with focus on experimentation, scalability, and impact.

🚀 Lead the backend architecture of a high-growth PLG product with global reach.
🌏 Empower teams with scalable systems that directly impact user adoption and retention.
📚 Collaborate across Product, Engineering, and Growth to fuel data-driven decisions.
💡 Attractive compensation, ESOPs, and the opportunity to build the engine of Lucidya’s growth.

👉 Ready to build the future of product-led growth at Lucidya? Apply now and join our PLG squad.