Performance Marketing Specialist

In this role, you will be responsible for growing the business through running critical marketing activities. The initial focus of the role will be SEM operations with potential to expand to additional channels in future. This role reports to the Performance Marketing Operations Manager. You will collaborate with a diverse team of Data Scientists, Product Managers, Engineers, Marketing Coordinators, Marketing Managers and third-party client managers

Location: Hybrid (3 days in office/2 days remote) – New York, NY or Santa Monica, CA

What You'll Do: 

• Management of SEM accounts and campaign processes for Google/Bing Ads
• Mindful execution of critical operational processes that support the marketing effort
• Identify best practices, celebrate successes, and recommend options for improvement/enhancement
• Analyze data for accuracy and troubleshooting using pivot tables and other functions
• Streamline processes with an eye for efficiency
• Write clear and concise documentation of key procedures and findings
• Manage execution of processes to meet operational targets
• Liaise with Google/Microsoft Account Managers to identify and solve operational issues
• Continuously look for ways to improve marketing processes
• Communicate effectively and confidently with various teams to ensure alignment on execution

Who You Are: 

• Bachelors degree in Marketing or similar field
• 1-2 years’ work experience using Google Ads / Bing Ads
• Familiarity with Excel/SQL is a plus - willingness to learn SQL is essential
• Technically capable and excellent communicator with a desire to improve processes
• Strong time management skills; lead and prioritize multiple projects under tight deadlines
• Meticulous attention to detail, highly organized and data driven
• Passionate about marketing operations and continuously growing within the discipline
• Oriented to help the team and the business succeed while being coachable
• You have curiosity and willingness for learning new things in areas that are not your expertise

What We Offer: 

• Accelerated Growth Environment: Immerse yourself in an environment designed for swift skill and knowledge enhancement, where you have the autonomy to lead experiments and tests on a massive scale. 
• Top Tier Compensation Package: Enjoy a rewarding compensation package that includes enticing stock incentives, aligning with our commitment to recognizing and valuing your contributions. 
• Flexible Time Off: Embrace a healthy work-life balance with unlimited Flex Time Off, providing you the flexibility to manage your schedule and recharge as needed. 
• Comprehensive Benefits Package: Prioritize your well-being with a comprehensive benefits package, featuring 401k, and premium Health, Vision, and Dental Insurance options.