Performance Marketing Specialist

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Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role: 

The Performance Marketing Specialist will focus on customer acquisition and retention through performance marketing channels, with an emphasis on search engine marketing (SEM) in both the US and global markets. Key responsibilities include running TCGplayer’s performance marketing budgets efficiently and tracking critical metrics to meet revenue targets. The role involves developing and implementing marketing campaigns to acquire and nurture TCGplayer customers, leading all aspects of campaign development, execution, and reporting. Success in this position means growing TCGplayer revenue while optimizing return on ad spend (ROAS).

As part of the buyer marketing team, this role will report to the Marketing Manager for Hobbyist Growth, and will contribute to growing and retaining customers, support new vertical launches, and collaborate closely with partners and leadership to implement successful go-to-market campaigns.

An eBay company, TCGplayer is on a quest to be the most trusted trading card game (TCG) platform — connecting and empowering the hobby community. Founded by and for TCG enthusiasts, we operate a global marketplace, and build tools, technologies and solutions that help small businesses simply and profitably sell TCGs at scale.

The Marketing Department promotes TCGplayer as a brand and drives sales of our products and services. The department is responsible for the long-term planning, strategy, and direction of creative and digital campaigns and projects across multiple channels (internal and external) supporting company strategic priorities and goals. Marketing serves as brand stewards by implementing and evolving content voice and visual brand standards across the company.
What you will accomplish: 

• Develop, implement and run paid search campaigns across Google Ads, Meta and various platforms

• Run budgets effectively to enhance return on investment and achieve desired outcomes

• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization

• Build and monitor reports on campaign performance and present findings to partners and leadership

• Conduct campaign testing to find opportunities for improvement and enhance ad performance

• Collaborate across teams to align performance marketing strategies with overall goals and go to market initiatives

• Stay up-to-date with industry trends and best practices to ensure campaigns are competitive and efficient

What you will bring: 

• Bachelor’s degree in Marketing, Business, or a related field or proven experience

• Minimum of 2 - 4 years of experience in Ecommerce, with a consistent track record of leading successful performance marketing campaigns

• Proficiency in Google Ads (Shopping, Pmax, Display) and Google Merchant Center 

• Proficiency in Google Analytics, Google Sheets, Excel and other marketing analytic tools

• Strong analytical skills with the ability to make data-driven decisions

• Excellent communicator and collaborator with great attention to detail and organizational skills

• Ability to work independently and handle multiple projects simultaneously

• A standout colleague with a positive attitude, who is motivated by challenges and working with people across teams

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Please see the Talent Privacy Notice for information regarding how eBay handles your personal data collected when you use the TCGplayer Careers website or apply for a job with TCGplayer.

TCGplayer, a subsidiary company of eBay, is an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].  We will make every effort to respond to your request for disability assistance as soon as possible. View our accessibility info to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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