The Performance Marketing Manager leads media planning for personal and small business banking, focusing on performance channels to drive leads and acquisitions, while optimizing budgets and analyzing performance.
Join a Challenger
Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.
How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.
Our company continues to grow, and today we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Purpose of the Work!
Reporting to the Senior Manager of Performance Marketing, the Performance Marketing Manager is primarily responsible for leading performance media planning and execution for EQ Bank (personal banking and small business banking) and Equitable Bank’s reverse mortgage line of business to drive leads and product acquisition from our performance channels.
The position requires a team player, self-starter and passionate marketer that makes sound, data-driven decisions to drive customer consideration and acquisition. They must have a strong knowledge of performance channels including Google Ads and Microsoft Ads as well as social ads. A successful candidate must be curious, fearless, relentless and solution-oriented. They are curious about new campaigns, channels, betas and are constantly thinking of ways to drive consideration and demand for the products. They must also be comfortable working in an agile, performance-driven environment, and are able to multi-task and shift priorities when needed.
The Work!
- Leading paid performance media channels for EQ Bank personal and small business banking and Equitable Bank reverse mortgage including Google & Microsoft Ads to drive strong return on investment and efficient CAC.
- Assisting where needed on execution and strategy and potentially leading paid social channels (Meta, Reddit, LinkedIn, etc.)
- Working closely with the sr. manager and product marketing team to plan and execute go-to-market campaigns including channel mix, ad mix, budgets, KPIs, testing plans etc.
- Working closely with product managers, agency partners, legal and compliance, operations, finance to timely manage necessary ad updates.
- Managing budgets across all performance channels and making budget recommendations.
- Implementing tests that can increase the conversion rate and/or decrease the CAC of our ads.
- Identifying and testing new channels to continue to meet or exceed conversion goals.
- Leverage analytics tools such as Google Analytics and Hotjar to gauge performance channel effectiveness and make campaign changes/optimizations and/or set up tests as necessary to drive improved channel performance.
- Weekly, quarterly and ad-hoc reporting on channel performance to key stakeholders including management, product managers, agency partners, etc.
- Occasionally work with affiliate marketing team members by suggesting ideas for partnerships / affiliates that could grow sign ups.
- Keep up-to-date with marketing communications, betas and trends and share with the team to help inspire test ideas and solutions.
Let's Talk About You!
- University education in Marketing, Commerce, Business or related experience.
- 4+ years of experience in a client-side or leading agency environment, managing strategy and execution on SEM, Google Discover, PMAX and display ads.
- Experience in paid social ads is an asset (Meta, Reddit, LinkedIn, TikTok etc.)
- Excellent time management, vendor management and organizational skills.
- Strong attention to detail.
- Strong analytical, reporting/storytelling skills.
- Strong written and verbal communication skills.
What we offer [For full-time permanent roles]
💰 Competitive discretionary bonus
✨ Market leading RRSP match program
🩺 Medical, dental, vision, life, and disability benefits
📝 Employee Share Purchase Plan
👶🏽 Maternity/Parental top-up while you care for your little one
🏝 Generous vacation policy and personal days
🖥 Virtual events to connect with your fellow colleagues
🎓 Annual professional development allowance and a comprehensive Career Development program
💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
The incumbent will be working hybrid and in office time will be spent working from Equitable Bank’s additional office space located at 2200-25 Ontario Street, Toronto, ON.
Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.
We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.
We can’t wait to get to know you!
Top Skills
Google Ads
Google Analytics
Hotjar
LinkedIn
Meta
Microsoft Ads
Reddit
Tiktok
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