Performance Marketing Manager, Affiliate & Paid Search

The Company

Founded in 2009 by Audrey McLoghlin, Frank & Eileen set out to reinvent the women's button-up using the finest Italian fabrics often reserved for menswear. Named in honor of Audrey's beloved Irish grandparents, the brand has grown slowly and intentionally into a woman-owned, woman-led leader in sustainability and slow fashion. Frank & Eileen achieved B Corp certification in 2020 and continues to hold the highest score for any woman-owned, globally recognized apparel brand in the United States. After seventeen years of steady growth through wholesale partnerships and direct-to-consumer e-commerce, Frank & Eileen recently opened its first US flagship store—an Irish country house on Madison Avenue, NYC. This new chapter continues the brand's legacy of using entrepreneurship as a force for good while delivering generationless style to its beloved community of customers—all from our HQ in sunny California.

The Role

Frank & Eileen is seeking a data-driven and performance-focused Performance Marketing Manager, Affiliate & Paid Search to lead two critical lower-funnel channels in partnership with external agencies. This role will manage our affiliate and paid search programs from a strategic level by setting goals, overseeing agency execution, analyzing performance, and driving both revenue and new customer acquisition. The ideal candidate brings strong analytical rigor, proven experience managing agency relationships, and a clear understanding of how to scale performance marketing in a retail/ecommerce environment. This role will report to the Head of Ecommerce and Digital.

Responsibilities

• Serve as the primary point of contact for both affiliate and search agencies, ensuring goals are clearly communicated, priorities are aligned, and execution is timely.
• Lead the affiliate marketing program in partnership with our agency, ensuring campaigns are performance-focused and aligned with acquisition goals.
• Provide strategic direction, performance targets, and optimization priorities to the affiliate agency, while overseeing day-to-day execution and partner management.
• Manage the full affiliate invoicing and budget tracking process (e.g., Rakuten), ensuring accuracy, transparency, and efficiency.
• Support identification and evaluation of new affiliate partners, in collaboration with the agency, to expand reach and improve ROAS.
• Oversee the paid search program (Google Ads, Bing) through agency partners, setting acquisition targets, budget allocations, and optimization KPIs.
• Review and guide agency strategies on bidding, keyword selection, and copywriting to ensure campaigns align with performance and brand standards.
• Lead regular performance reviews with the agency to analyze results, test new approaches, and refine strategies.
• Hold agencies accountable to performance goals and reporting standards; troubleshoot gaps in execution or data.
• Collaborate cross-functionally to ensure agency-driven campaigns reflect broader marketing and business objectives.

Who You Are

• Must have 1-2+ years of experience in performance marketing, with hands-on experience managing both affiliate and paid search channels.
• Proven success managing affiliate programs, especially with Rakuten or similar platforms.
• Experience leading or collaborating with agencies to manage paid search campaigns (Google Ads, Bing).
• Strong analytical skills with the ability to create reports and analyze data across multiple platforms.
• Expertise with attribution tools and models (MTA, last-click, data-driven). Experience identifying and implementing an MTA tool is a big plus.
• Comfortable managing budgets, invoices, and forecasts across multiple performance channels.
• Proficient in Excel/Google Sheets, Google Analytics, Looker (or similar), and affiliate/search platforms.
• Ability to work and collaborate in a team environment with both internal and external teams.
• Adaptable to work in a dynamic, often ambiguous environment.
• Nimble and able to handle multiple tasks and meet required deadlines.
• Problem solver with an analytical and inquisitive mind.

Compensation

Salary Range: $85,000 - $100,000

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice. 

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.