Performance & Growth Marketing Manager

As our Performance & Growth Marketing Manager, you will own the strategy, execution, and optimization of full-funnel marketing programs that generate pipeline and revenue. You’ll design high-impact campaigns, run experiments, manage performance channels, and collaborate across marketing, sales, and product to capture growth opportunities. This is a hands-on, results-driven role.

Reporting to the VP of Performance Marketing, you’ll bring strategic thinking, creativity, and marketing savvy to engage target accounts and personas — showing how ACI’s solutions strengthen corporate and government teams while scaling into new markets. This is a critical, high-visibility role for ACI Learning’s growth: you’ll both create and execute.

• 6+ years B2B SaaS marketing experience, with focus on demand generation and campaign development.
• Experience in direct B2B SaaS selling environments, partnering closely with Sales Leadership. 
• Proven track record of building successful ABM campaigns targeting accounts, personas, or verticals. 
• Experience creating campaigns to improve retention and ARR growth. 
• Skilled at managing agencies, vendors, and internal stakeholders. 
• Experience using HubSpot, Salesforce, Outreach and other marketing tools. 
• Bachelor’s degree in Marketing, Business, or related field. 

• Strong project management and multitasking abilities. 
• Excellent communication skills; able to collaborate with stakeholders at all levels. 
• Strong writing abilities, including persuasive email and ad copy. 
• Experience with A/B and multivariate testing, including AI-powered test design. 
• Analytical mindset; able to interpret complex marketing data and recommend practical solutions. 
• Familiarity with digital marketing channels, strategies, and best practices. 
• Hands-on experience executing HubSpot campaigns, Salesforce CRM workflows, and Outreach cadences. 

Campaign Strategy 

• Develop and execute multi-channel acquisition strategies across Email, Google Ads, Meta, ABM, display, and retargeting. 
• Own the end-to-end campaign lifecycle: planning, budgeting, targeting, creative briefing, execution, tracking, and post-campaign analysis.
• Ensure campaigns are aligned with growth objectives, sales priorities, and brand positioning.
• Own performance KPIs (CAC, ROAS, CPL, conversion rate) and continually improve ROI.
• Drive engagement across multiple segments, buyer personas, and verticals.
• Run rapid A/B tests on landing pages, CTAs, creative, and nurtures to drive growth.
• Partner with content and product marketing to align messaging and ensure seamless buyer journeys.
• Build deep understanding of ICPs, segments, and value props to sharpen targeting and messaging.
• Analyze campaign data, share insights, and recommend optimizations. 

Lead Generation & Demand Platforms 

• Manage and optimize presence on third-party review and lead-gen platforms (G2, Capterra, Sourceforge, Technology Advice, Trustpilot, etc.). 
• Develop strategies to maximize ROI from these platforms — reviews, bidding, targeting, and content. 
• Track and report on lead quality, CPL, and conversion outcomes. 
• Manage review process to hit monthly, quarterly, and yearly goals. 
• Provide weekly reporting on funnel performance, lead quality, and opportunities sourced. 

Agency & Vendor Management 

• Oversee agency relationships to ensure on-time, on-budget delivery of campaigns. 
• Evaluate and onboard external partners for media buying, SEO/SEM, creative, and paid media. 
• Serve as liaison to ensure accountability, campaign quality, and measurable outcomes. 

Cross-Functional Collaboration 

• Partner with sales, product marketing, and content teams to align messaging, lead flow, and enablement. 
• Collaborate with web and operations teams to optimize landing pages, forms, and conversion funnels. 

Budget Management & Forecasting 

• Manage performance marketing budget across channels, ensuring spend drives ROI. 
• Forecast campaign performance, pipeline impact, and spend requirements for quarterly/annual targets. 
• Market & Competitive Intelligence 
• Monitor competitor activity across paid and review platforms. 
• Provide insights on emerging trends, benchmarks, and new channel opportunities. 
• Stay current on industry tactics to drive innovation. 

First 30-60 Days-Learn & Assess, Activate & Optimize 

• Onboard with Marketing & Sales teams, understand ICPs and pipeline targets. 
• Review and audit paid channels, lead aggregators, and current campaign performance. 
• Develop Lead Aggregator Review Plan 
• Get familiar with B2B and B2C channels. 
• Align with baseline reporting on lead quality and CPL. 
• Make recommendation for improvement across performance and growth channels 
• Launch first multi-channel campaign with aligned Sales enablement. 
• Optimize paid search/social with agency, hitting early CPL & conversion goals. 
• Run A/B tests across ads and landing pages 
  

Longer Term- Scale & Deliver 

• Contribute 55% of marketing-sourced pipeline with 3.5–4x quota coverage. 
• Achieve ≥2:1 ROI on paid campaigns and CPL ≤ $400 across channels. 
• Secure aggregator badges, deliver 35+ qualified leads, and present quarterly attribution report.