Partner Program Manager

Company Description
It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.
Job Description
We are looking for a Partner Program Manager to join our Global Partnerships and Channels (GPC) Organization. Our mission is to transform the partner ecosystem into an AI-first community that excels at helping customers revolutionize their businesses with ServiceNow's AI platform. In this role, you will lead the evolution, launch, and management of Route to Market (RTM) program modules within the Partner Program.
Role Overview
Your focus will be on accelerating partner success and ecosystem impact by designing and managing scalable global partner programs, actionable insights, and enablement initiatives that drive partner proficiency, differentiation, business growth, and customer success.
As a Partner Program Manager, you'll define and execute the strategy, framework, and governance for the Partner Program. You'll collaborate across Sales, Partner Management, Product, Marketing, Enablement, Legal, and PRM/Operations to enhance partner engagement at the regional level and support program alignment with broader company goals.
Key Responsibilities
Program Strategy & Development

• Design and evolve program modules aligned with ServiceNow's GTM strategy to support partner-led AI innovation and revenue growth
• Continuously refine the partner program structure, tiers, benefits, and engagement models to align with ServiceNow's objectives and partner GTM routes
• Maintain comprehensive program documentation, including guides, eligibility requirements, economic models, and governance processes
• Establish and monitor key performance indicators (KPIs) to measure program success and ensure ROI

Cross-Functional Collaboration & Execution

• Collaborate with Product, Partner Sales, Marketing, Partner Enablement, Legal, and PRM/Operations to ensure seamless execution of RTM Program modules
• Coordinate with partner management teams to drive program adoption and boost engagement among new and existing partners
• Serve as the subject matter expert (SME) on programs, supporting both internal teams and partner-facing activities
• Provide training and enablement for stakeholders to increase program understanding, adoption, and effective execution

Partner Engagement & Enablement

• Define and optimize onboarding, training, and certification requirements to accelerate partner success in RTM channels
• Support partner GTM efforts by collaborating with Marketing and Sales to promote demand generation and marketplace adoption
• Establish governance processes to ensure compliance, partner satisfaction, and continual improvement
• Manage and resolve partner inquiries to keep processes efficient and scalable

Analytics & Continuous Improvement

• Lead data analysis and reporting efforts to monitor key program metrics and inform strategy
• Identify and implement opportunities for program enhancement, leveraging partner feedback and industry best practices
• Continually update program mechanics, benefits, and incentives to maximize partner engagement and revenue
• Support ad-hoc policy updates with cross-functional input and alignment to business objectives

Qualifications
Our ideal candidate:

• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
• 8+ years in partner programs, partner management, channel strategy, or business operations within a SaaS environment
• Proven track record in developing, launching, and scaling partner programs
• Experience managing resell/service provider/consulting partnerships or working in partner-driven RTM models
• Strong understanding of SaaS GTM strategies, software development cycles, and revenue models
• Experience collaborating across global organizations and time zones
• Expertise in partner enablement, program management, and governance frameworks
• Exceptional project management, organizational, and stakeholder engagement abilities
• Ability to analyze data and KPIs to drive continuous improvement and strategic decisions
• Strong communication, presentation, and influencing skills, with experience engaging senior leadership
• Collaborative, team-oriented mindset suited to cross-functional teams
• Able to thrive in a fast-paced environment, managing multiple projects simultaneously
• Desired: Bachelor's degree in Business Administration, Marketing, Engineering, or a related field

Why Join Us?
At ServiceNow, you'll be part of a dynamic, rapidly growing team shaping the future of our Build Partner Ecosystem. We offer competitive compensation, a collaborative environment, and the chance to influence the global ISV partner strategy. If you are a strategic thinker and a skilled program manager passionate about empowering ISV partners, we encourage you to apply!
For positions in this location, we offer a base pay of $135,300 - $236,800, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.
From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.