The Partner Marketing Manager will drive joint marketing campaigns, develop frameworks, and ensure alignment across partners and corporate brands to enhance partner relationships and increase demand.
We’re looking for a Partner Marketing Manager with 5–7 years of experience to lead and scale high-impact go-to-market strategies across our strategic, channel, and technology partnerships. This role will drive and execute joint campaigns, partner lifecycle engagement, and co-marketing programs designed to generate demand, deepen partner relationships, and grow ActiveCampaign’s ecosystem influence.
You’ll work cross-functionally with sales, partner managers, product marketing, content, growth, and lifecycle teams to deliver integrated, measurable partner programs that elevate our brand and accelerate pipeline through partner-sourced and partner-influenced demand.
What your day to day could consist of:
- Lead joint marketing campaigns from planning to execution with top-tier channel, agency, and technology partners—driving awareness, demand, and revenue outcomes
- Develop scalable campaign frameworks and toolkits that partner managers can activate across the partner lifecycle
- Own co-marketing programs and planning rhythms across partner segments, aligning with go-to-market, product, and content priorities
- Create strategic content and assets including webinars, case studies, product launches, landing pages, and campaigns tailored to specific partner motions
- Collaborate on strategic launches for new integrations, partner solutions, or programs—owning the marketing strategy across channels
- Drive partner enablement efforts with marketing resources and co-branded sales materials to support partner onboarding and sales acceleration
- Report on campaign performance, influence on pipeline, and ROI across partner types and marketing channels
- Act as a strategic advisor to partner managers, helping prioritize partner initiatives and support partner satisfaction and success
- Ensure marketing alignment across partner and corporate brand, voice, and messaging
What is needed:
- 5–7 years of experience in partner marketing, channel marketing, or strategic B2B marketing
- Proven success building and executing co-marketing programs that drive demand and partner engagement
- Experience developing scalable frameworks for partner marketing execution (e.g. campaign kits, event playbooks, lifecycle communications)
- Strong cross-functional collaboration and stakeholder management skills
- Ability to independently manage complex projects across multiple teams and timelines
- Excellent communication, writing, and presentation skills with a strategic mindset
- Comfortable working in a fast-moving, high-growth environment with multiple partner types and priorities
- Experience with B2B, SaaS,and integrated technology ecosystems
Top Skills
B2B
Integrated Technology Ecosystems
SaaS
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