Paid Social Media Specialist

As a Paid Social Media Specialist at Later, you’ll be the go-to expert driving measurable impact for our Later Influence customers through high-performance paid social campaigns. You’ll manage campaigns end-to-end—planning, launching, optimizing, and reporting across key social platforms—ensuring they deliver against client objectives and business KPIs. This role sits within Later’s Professional Services team and reports directly to the Director of Services. Success here requires both deep paid social expertise and the ability to collaborate cross-functionally with account managers, coordinators, and creative teams.

• Plan, launch, and manage paid social influencer and brand campaigns across Meta, TikTok, LinkedIn, YouTube, Snapchat, and emerging social platforms.

• Continuously monitor performance and pacing, making proactive adjustments to hit KPIs.

• Own campaign QA, tracking setup (UTMs, pixels, conversion events), and media delivery standards.

• Translate campaign data into actionable insights and optimizations that improve efficiency and outcomes.

• Build, deliver, and present reports (weekly, monthly, quarterly) that combine analysis with clear strategic recommendations.

• Partner closely with Account Managers and Coordinators to align on messaging, creative, CTAs, and campaign objectives.

• Provide proactive guidance on paid content best practices and help educate internal teams on what drives performance.

• Collaborate cross-functionally with creative, analytics, and client success to ensure campaigns meet client expectations and business goals.

• Stay sharp on evolving platform algorithms, bidding strategies, and performance content trends.

• Experiment with new ad formats, targeting tactics, and creator-led paid media approaches.

• Share learnings with the wider team to uplevel collective expertise and campaign outcomes.

• Campaigns consistently deliver against client KPIs (CTR, CPA, ROAS, engagement rates, or brand lift depending on objectives).

• Data and insights are presented clearly, driving strategic decisions and client trust.

• You anticipate risks and opportunities, proactively adjusting tactics to ensure campaign success.

• Internal stakeholders see you as a trusted expert in paid social—someone who raises the bar for execution and client results.

• You embody Later’s High Performance Framework by staying resourceful in ambiguity, thriving on data-driven problem solving, and collaborating to deliver measurable business impact.

• Bachelor’s degree in Marketing, Business, or related field (or equivalent work experience).

• 2+ years of hands-on experience managing paid media campaigns, with a focus on social platforms.

• Proven track record of hitting and exceeding performance goals in a paid social role, ideally within an agency or fast-paced client services environment.

• Strong grasp of campaign performance metrics and analytics tools (Meta/TikTok/Google Ads reporting, Google Analytics, Tableau, Looker Studio, etc.).

• Expertise with campaign management platforms (Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, etc.).

• Meticulous attention to detail, especially in trafficking, QA, and live asset management.

• Strong analytical mindset with the ability to turn data into clear, actionable recommendations.

• A keen eye for paid social creative and knowledge of current performance content best practices.

• Nice to have: Experience with creator-led paid content.

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$70-80k OTE

*Co-op team members, independent contractors, and freelancers are not eligible for company benefits. 

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