Paid Social Analyst

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded. 

We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

Reporting to the Director of Demand Gen and Performance Marketing, this role will manage and own the paid social strategy for Flock Safety. Executing end-to-end marketing campaigns to increase awareness and drive pipeline and revenue growth. We're looking for candidates with a strong track record of driving demand through channels such as Meta, LinkedIn, Reddit, CTV, and ABM platforms like 6sense. You will collaborate across the marketing and revenue organization, partnering closely with demand generation, content, brand, and marketing ops. You should be a self-starter, achievement and results driven, and excited to experiment with AI tools and insights to improve campaign performance.

• Lead paid social strategy by managing a diverse range of channels and continuously testing new platforms, ad placements, messaging, and creative approaches across the funnel.

• Partner with brand and content teams to develop and distribute engaging assets that drive visibility and engagement across paid social channels.

• Ensure accurate tracking and reporting of campaign performance, translating data into actionable insights that drive ongoing optimization and learning.

• Collaborate with demand generation and marketing operations teams to align paid social efforts with overall strategy, ensuring campaigns are optimized to meet pipeline goals.

• Build a full-funnel paid social strategy across Flock’s product line and verticals.

• 3-5 years of proven experience in paid social, managing budgets over $1 million per quarter

• Strong knowledge of Meta Ads, LinkedIn Ads, and other paid social platforms

• Deep understanding of audience targeting options across Meta and LinkedIn

• Excellent data analytics skills; experience with BI tools such as Tableau, Power BI, or Sigma preferred

• Skilled in content syndication and maximizing reach and impact across multiple channels

• Creative and analytical mindset with the ability to generate, test, and measure new ideas across the full marketing funnel

• Strong communication skills with the ability to build effective cross-functional partnerships

• Ability to train your own AI using your preferred generative language model to boost efficiency and explore creative applications

• Familiarity with Salesforce reporting

• Familiarity with an ABM platform (e.g., 6Sense / Demandbase / Etc)

• Familiarity with Google Tag Manager, UTM tracking, and platform conversion settings.

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months. This serves as a preview of the 90-day plan you will receive if you were to be hired as a Paid Social Analyst at Flock Safety.

The First 30 Days

• By the end of 30 days, you will understand the current state of paid social and historical performance, create your own workbook in Tableau, and begin your account restructuring plan.

  • Perform a full audit of paid social channels, especially on Meta and LinkedIn, and connect with platform representatives.

  • Take a first glance at the tableau workbook to learn how the data is merged and connected. Understand the LOD (level of detail) available in existing reporting and what structure-level adjustments are needed for future work.

  • Campaign Restructure Plan / UTM naming convention Restructure by the end of the first 30 days.

  • Restructure paid social data visibility into new fields as KPI for each marketing funnel play (TOFU, MOFU, BOFU)

  • Revamp the paid social best practice guide

The First 60 Days

• At the end of 60 days, you should completely restructure existing paid social channels, taking over day-to-day operations and budget allocation among campaigns.

  • Complete Account Restructure / Paid Social Data Visibility Restructure

  • Identify weaknesses in our existing whole-funnel paid social playbook and craft creative requests to fill the missing opportunities.

  • Audit our retargeting strategy, connect with our website manager for a deep dive to get a complete understanding of all possible webpages with visitor volume, and categorize them for retargeting.

  • Use ABM software to set up intent-level retargeting across various paid social channels.

    • Meta

    • Linkedin

    • X

    • CTV (MNTN or LinkedIn)

    • Display

    • Performance Max

90 Days & Beyond

• At the end of 90 Days, you are executing on your paid social strategy for implementing improvements with ideas and project plans lined up for scaling and exploring the unknown.

  • Take ownership of the paid social budget, propose new channels to test, and identify lost opportunities between investing that budget into evergreen channels versus new channels.

  • Establish strong relationships with demand generation managers and be able to report on test performance, as well as bring in new ideas, during biweekly syncs.

  • Become a true channel owner, confidently proposing an execution level strategy for demand generation's new campaigns or content teams' creative.

  • Providing creative feedback on what is working, what is not, to the demand generation team and the creative team.

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way. 

1. Recruiter Interview: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.

2. Peer Interview: You will meet with a potential peer to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.

3. Case Study Interview: Our case studies seek to test the hard skills required to do the job. You will receive a case study to complete before the interview takes place and have a chance to deep dive into your work with your potential future boss.

4. XFN Interview: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values.

5. Executive Interview: A chance to meet a marketing executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.

In this role, you’ll receive a starting salary of $100,000 - $120,000 as well as stock options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

🌴Flexible PTO: We seriously mean it, plus 11 company holidays.

⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match. 

👪Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.

🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.

🧠Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.

💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support 

💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions. 

💚ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.

💻WFH Stipend: $150 per month to cover the costs of working from home.

📚Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.

🏠Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.