Paid Search Manager (Google + Bing)

Competitive Benefits • Fitness Center Reimbursement • Product Discounts

*This is a hybrid role based out of/near Fargo, ND or Chicago IL.

Who We Are:

Swanson Health Products has been committed to bringing wellness to the world for over 50 years. As a leader in the vitamins, supplements, and natural wellness industry, we focus on delivering science-backed, high-quality products that support healthier lives. We are a digitally driven organization investing in innovation, customer experience, and data-informed growth. 

About the Role:

This role will be responsible for leading and optimizing multi-million-dollar search budgets, driving profitable growth across eCommerce, and collaborating closely with cross-functional partners in Analytics, Media, and Brand. This is a high-visibility, hands-on role that requires deep channel expertise, analytical rigor, and a relentless focus on efficiency and ROI. There will be no agency to manage, this is a hands on role, and you will be the lead for Paid Search channel

What You'll Do:

• Own end-to-end strategy, execution, performance and reporting of Google and Bing campaigns (Search, Shopping, Pmax, YouTube where applicable).
• Scale brand and non-brand programs efficiently with focus on customer acquisition and retention.
• Develop, monitor, and optimize campaigns with precision — from keyword strategy and ad copy testing to bid management and budget pacing.
• Partner with internal analytics and finance teams to forecast, measure, and report on key KPIs (ROAS, CAC, AOV, LTV, Margin).
• Identify and execute new growth opportunities, that will drive incremental value
• Manage day-to-day performance dashboards and deliver clear insights and recommendations to leadership.
• Work cross-functionally with media, creative, and site teams to ensure alignment between audiences, quality traffic, conversion, and merchandising strategy.
• Maintain a test-learn-apply mindset, pushing boundaries to find efficiencies and sustainable growth levers.
• Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
  
• Conducts self in the presence of customers and community so as to present a professional image of SHP.
  

What We Are Looking For:

• 5+ years of hands-on paid search experience in eCommerce or DTC.
• Proven track record of scaling customer acquisition vs demand capture campaigns efficiently and profitably.
• Deep understanding of Google Ads, Microsoft Ads, Shopping, PMax, and feed management tools.
• Experience managing $1M+ paid search monthly budgets with measurable business impact.
• Advanced Excel / Google Sheets skills — comfortable with pivot tables, formulas, and performance modeling.
• Highly analytical mindset; obsessed with numbers leading to actionable insights, performance metrics, and continuous optimization.
• Deep experience with analytics tools like GA4 or Amplitude.
• Strong ability to translate data into insights and actionable recommendations.
• Experience working in-house for large brands or with major agencies — both are strong pluses.
• Self-starter with a bias for action, curiosity, and continuous improvement.
  

Strongly Preferred:

• DTC e-com subscription business experience
• Vitamins, supplements, wellness, skincare, or health-focused brands
• High-SKU ecommerce environments
• Shopify-based ecom businesses
• Google Ads Certification
  

Why Join Us:

• Remote-first flexibility with a high-performance culture. 

• Opportunity to own a critical growth channel for a major eCommerce brand. 

• Work alongside a talented cross-functional team focused on data, efficiency, and innovation. 

• Competitive compensation, benefits, and growth potential within a fast-moving organization.