Paid Performance Media Senior Manager

The Role

The candidate ensures successful digital campaign strategy, design, development, execution, and management. The role requires junior employee mentorship, adherence to benchmarks and maintaining of technical skills. It also requires the ability to plan digital campaign strategy for new and existing service lines for active clients.

What You’ll Do

• Campaign Management
  • Work closely with Digital Specialists to design and construct Performance Marketing campaigns
  • Manage day-to-day campaign operations and provide real-time information and status updates to the larger client team
  • Collaborate with the Implementation team on call tracking, conversion pixel installation and troubleshooting
  • Launch campaigns in a timely and accurate matter
  • Monitor campaign performance against client goals and proactively address any issues impacting performance
  • Cover for colleagues during absences or whenever necessary
    
• Success Measurement
  • Craft success measurement narrative, ensuring campaign success data tells a story
  • Recommend strategic and tactical adjustments to achieve client goals
  • Deliver accurate and timely performance reports to be shared with clients
  • Attend success measurement calls, collaborating with the Client Lead, Strategy team and Pod Director as necessary to provide insights and recommendations for improved performance
  • Identify both business and platform trends, recommending adjustments to both campaigns and strategies to ensure client success
    
• Growth & Development
  • Maintain certifications and stay up to date on industry and platform changes
  • Meet or exceed documented performance goals
  • Continuously learn and develop technical skills to stay updated on platform changes and iterations
  • Cross-train in varied paid media offerings - SEM, Social & Programmatic
  • Be willing to tackle initiatives that fall outside of your day-to-day duties, as necessary, for client success

Ideal Qualifications

• 3-5 years of digital marketing experience including SEM, Programmatic Display, YouTube, and social media marketing
• Bachelor’s degree or relevant experience
• Proficiency in Google Ads and Meta platforms
  • Google Ads experience in SEM, Mobile, Video and Programmatic Display
  • Experience with Google Ads Editor and Facebook Power Editor
• Mastery of Microsoft Excel
• Ability to work independently and remotely once given direction
• Strong analytical and logical skills

Nice to Have

• Experience with Google Tag Manager and pixel implementation
• SEO Experience
• Healthcare experience
• Facebook Blueprint Certification

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Bonus

Equality Opportunity Employer Statement

Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.