Paid Media Strategist - Google & LinkedIn Ads

ProperExpression is looking for a Paid Media Strategist to join our team. The ideal candidate is a proven PPC expert with 4+ years of hands-on SEM experience, and strong familiarity with LinkedIn Ads.

ProperExpression is a boutique growth marketing agency servicing SMBs in the B2B and B2C space. We support our clients through a suite of services including inbound marketing, digital advertising, SEO, content production and marketing automation. 

Our culture is fast-paced, team-oriented and, dare we say, fun. Clients love us for our thoughtful work that pushes boundaries as well as sales. We’re headquartered outside of Washington, DC but this position is available remotely, world-wide, though is expected to adhere to USA East Coast time. 

We are big on training and development, as well as work-life balance and work hour flexibility. Our ethos is to hire bright people, support them with guidance and resources, entrusting them with the autonomy to meet and exceed objectives. 

We also laugh a lot together. Ask about the bison emoji during the interview to be in on the inside joke. 

We work hard, have a lot of fun together and are growing fast. Join us on this exciting journey! 

The Fundamentals 

• Organized and process-driven. High attention to detail. 
• Client-facing personality, comfortable and enjoy speaking to clients. 
• Excellent verbal communication and writing skills. 
• Driven, self-starter personality. 
• Eager to learn and constantly looking to improve. 
• Sense of ownership and pride in your performance and growth trajectory. 
• Results and deadline-focused.  
• Preference and ability for remote work.  

Direct Experience: 

• 4+ years of advertising / paid media experience. 
• Mastery of Paid Search, especially Google Ads and Bing Ads.  
• Extensive experience with Google’s marketing suite of products, including Google Analytics, Google Search Console, Google Ads, Google My Business, Tag Manager, etc. 
• Mastery of Paid Social – Specifically LinkedIn Ads 
• Meta Ads experience is optional but preferred 
• Proficiency with display advertising and programmatic advertising 
• Mastery of Excel / Google Sheets – Vlookups, Pivot tables, the works.  
• Ability to manage ad creation in close collaboration with the creative team. 
• Experience with CRO and landing page optimization.   
• Intimate knowledge of analytics. 
• B2B Advertising Experience. 
• Keeps up-to-date on the latest technologies and advertising techniques/trends. 
• Ability to be hands-on with tactics and campaign execution, while also driving and communicating high-level strategy. 

Job Responsibilities 

• Craft growth strategy for clients and lead advertising accounts.  
• Work closely with clients, account managers, and other internal personnel to conceptualize, plan and execute advertising campaigns.   
• Create and manage ad campaigns, budgets, bids, etc.  
• Manage all pieces involved in running an ongoing successful advertising campaign: strategic, creative, copywriting, reporting and data analytics.  
• Lead and manage the relationship with the external PPC agency team  
• Build reports, communicate progress to clients, and incorporate findings into future campaigns and best practices. 

Benefits 

• Work From Home 
• Wellness Resources 
• Training & Development 
• Paid Time Off (Vacation, Sick & Public Holidays) 

Please read and follow the application instructions to ensure your application is considered.  

1. This position is geared towards those with a strong Paid Media background. If you don't have direct paid media experience in a marketing team or organization, your application will not be considered.   

2. Please don't email or send us a LinkedIn message until we've reached out to you.  

3. Please indicate what your favorite animal is and why in the 'Additional Comments' field at the end of the application.  

We're looking forward to getting to know you!