Paid Media Manager

Your Skillset:

• Own daily strategy and execution for paid search, social, and video across Google Search, YouTube Demand Gen, Meta, LinkedIn, Reddit, and more.
• Build complex segmentations that map ads to funnel stage, persona, and real-time behavior.
• Develop and manage scenario-based triggers for retargeting and personalized creative.
• Bring a rigorous, scientific approach to A/B and multivariate testing covering creatives, messaging, landing pages, and offers.
• Partner with our CRM and marketing ops teams to tie paid performance directly to pipeline and ROAS.
• Analyze spend, forecast impact on pipeline, and surface clear recommendations for budget shifts.
• Monitor channel trends and adapt bidding and targeting strategies as platforms change.
• Collaborate with design and content teams to deliver high-impact ad creative
• Own reporting on spend, CAC, ROAS, and revenue contribution.
• Willingness to experiment and admit when your hypothesis was wrong.
• Clear communication with a bias for action.

Your Experience:

• 5+ years managing multi-channel paid media for a SaaS brand, D2C or performance agency, overseeing six- to seven-figure annual budgets.
• Deep expertise in Google Ads (Search, YouTube, Demand Gen), Meta Ads, LinkedIn Ads, Reddit Ads, and emerging channels (required).
• Hands-on HubSpot CRM integration and tracking (required).
• Proven track record setting up and optimizing scenario-based retargeting and personalization flows.
• Advanced audience segmentation skills grounded in data.
• A testing mindset: drafting clear hypotheses, running valid experiments, and scaling winning variants.
• Strong budget allocation acumen: Knowing where spend returns value and how to shift dollars to maximize ROAS.

Here are your responsibilities and expected outcomes:

• Paid Strategy & Execution: You’ll own day-to-day paid channel management, defining and executing strategies across search, social, and video to drive high-quality lead volume and pipeline growth within budget.
• Testing & Optimization: You’ll design and run disciplined A/B and multivariate tests on ad creative, messaging, landing pages, and offers using data to iterate and lift conversion rates and pipeline efficiency.
• Budget & Performance Management: Treat every advertising dollar as capital: analyze spend versus pipeline impact, confidently recommend reallocations, and forecast future results to meet or exceed growth targets within budget.
• Collaboration & Reporting: Partner closely with marketing ops, design, and content teams to align paid campaigns with nurture flows and sales processes. Maintain transparent reporting on CAC, ROAS, and revenue impact.