Lead and optimize multi-channel paid acquisition programs (Google/Bing, LinkedIn, Meta, Reddit, YouTube, programmatic) to drive MQLs, SQLs, pipeline and revenue. Own campaign setup, budgets, bidding, audience segmentation and retargeting. Build dashboards (GA4, Looker Studio, HubSpot, Salesforce), ensure accurate conversion tracking and attribution, run A/B tests, and collaborate cross-functionally with demand gen, product marketing, creative, analytics, RevOps and sales.
Audiense is the audience intelligence platform trusted by global brands, agencies, and publishers to help them understand, segment, and activate their audiences. Our technology enables marketers to connect the dots between social data, cultural signals, and customer behavior — turning insight into marketing action.
Audiense is seeking a data-driven Paid Media Manager to lead and optimize multi-channel paid acquisition programs that drive pipeline growth, qualified leads, and revenue impact. This role will own strategy, execution, testing, and performance analysis across digital advertising channels while partnering closely with demand generation, sales, product marketing, and analytics teams.
The ideal candidate has experience scaling B2B digital advertising campaigns, understanding attribution and conversion tracking, and can balance creative experimentation with rigorous performance analysis.
What you'll do
Paid Media Strategy & Execution
Develop and manage paid acquisition strategies across:
- Google/Bing Ads
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- YouTube/Video Platforms
- Programmatic/display platforms
- Retargeting channels
- Own campaign setup, budget allocation, bid strategies, and audience targeting.
- Build full-funnel campaigns aligned to pipeline and revenue goals.
Audience & Targeting Optimization
- Leverage firmographic, behavioral, and intent-based audience data.
- Develop ICP-based segmentation strategies.
- Create retargeting and nurture audiences across the buyer journey.
- Collaborate with analytics and customer intelligence teams to improve targeting precision.
Performance & Analytics
- Monitor CAC, CPL, ROAS, pipeline contribution, and conversion performance.
- Build dashboards and reporting frameworks using platforms such as: GA4, Looker Studio, HubSpot, and Salesforce
- Analyze campaign effectiveness and deliver optimization recommendations.
Conversion Tracking & Attribution
- Ensure accurate campaign tracking and attribution across ad platforms and CRM systems.
- Partner with Marketing Ops to troubleshoot attribution discrepancies and tracking issues.
Testing & Experimentation
- Run structured A/B tests on: creative, landing pages, messaging, audiences, bidding strategies
- Continuously optimize conversion rates and lead quality.
Cross-Functional Collaboration
- Partner with: Demand Generation, Content Marketing, Creative/Design, Product Marketing, RevOps, Sales
What you'll bring
- 3–7+ years managing paid media strategies and execution for B2B SaaS, martech, ecommerce tech, or data/analytics companies.
- Deep expertise in LinkedIn Ads, Google Ads and Reddit Ads.
- Strong understanding of attribution models, keyword bidding, tracking, and marketing analytics.
- Experience with CRM and marketing automation platforms (HubSpot, Salesforce preferred).
- Analytical mindset with strong reporting skills.
- Experience managing six-figure+ monthly ad budgets preferred.
What success looks like: Metrics
- Marketing Qualified Leads (MQLs)
- Sales Qualified Leads (SQLs)
- Pipeline generated
- Customer Acquisition Cost (CAC)
- Return on Ad Spend (ROAS)
- Conversion rate optimization
- Paid media contribution to revenue
Similar Jobs
Agency • Digital Media • Marketing Tech • SEO
Manage a book of clients as primary contact for enterprise paid media campaigns, analyze performance across ad platforms, deliver data-driven recommendations, collaborate with internal teams, and maintain professional client relationships while troubleshooting and optimizing PPC strategies.
Top Skills:
Amazon AdsGoogle AdsGoogle AnalyticsKlaviyoMeta AdsMicrosoft AdsMS OfficePpcSem
Automotive • Software • Transportation
Own day-to-day execution and optimization of paid media campaigns across search, social, and emerging channels. Manage budgets, develop strategies, run A/B tests and CRO, track KPIs tied to MQLs and revenue, launch new campaigns, and collaborate with cross-functional teams to drive qualified pipeline for a B2B SaaS product.
Top Skills:
A/B TestingAttribution ModelsConversion TrackingCroCtvGoogle AdsHubspotMarketing AnalyticsMarketoMeta/Facebook AdsMicrosoft AdsOpenai Advertising ProductsPpl NetworksProgrammatic Advertising PlatformsSalesforceTiktok Ads Manager
Information Technology
Own execution and optimization of top-of-funnel paid media across channels to drive B2B brand awareness and demand. Run A/B and multivariate tests, manage budgets and bids, report on KPIs, analyze performance, and collaborate cross-functionally with content, creative, events, and marketing operations to maximize ROI.
Top Skills:
AmplitudeGoogle AnalyticsGoogle Tag ManagerLinkedInMarketoSegment
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
