The Paid Media Manager will develop and manage paid media campaigns across various platforms, optimizing for user acquisition in the gaming sector while reporting and collaborating with teams.
Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks —we’d love to talk.
This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.
Note: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
- Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
- Navigating and reporting with AppsFlyer
- Optimizing around SKAN limitations
- Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
- Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
- Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
- Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
- Run robust A/B and multivariate testing frameworks to maximize performance insights
- Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
- Deliver detailed reports and insights to internal and external stakeholders
Requirements:
- 3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
- Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
- Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
- Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
- Analytical mindset with strong Excel, Google Sheets and platform reporting skills
- Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
- Highly organized, proactive, self-motivated, and a strong team player
- Comfortable navigating ambiguity and driving outcomes in a fast-moving environment
Perks:
- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options
Compensation:
- Commensurate with experience, salary range ($72k-$90k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k
Top Skills
Apple Search Ads
Applovin
Appsflyer
Ga4
Google Ads
Google Uac
Meta
Moloco
Rokt
Snap
Tiktok
X
Brand Knew Los Angeles, California, USA Office
Los Angeles, CA, United States, 90025
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