Paid Marketing Manager

About Peppr

Peppr gives independent restaurants the POS and ordering solutions built for how they actually work. We focus on solving real problems owners face every day, from managing the dinner rush to driving more sales through digital channels. Running a restaurant is hard enough without fighting your technology. That’s why we handle setup and launch, so restaurants can focus on their guests and grow their business faster. Join us on our journey to transform the restaurant experience, one transaction at a time.

About the Role

As the Paid Marketing Manager, you’ll own Peppr’s paid acquisition strategy across digital channels. You’ll plan, launch, and optimize campaigns that drive awareness, qualified leads, and conversions — particularly within the restaurant and hospitality space. This role is ideal for someone who’s both analytical and creative, comfortable managing budgets, testing new strategies, and iterating quickly in a startup environment.

This role is open to remote candidates on the U.S. West Coast.

What You'll Do

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, and other high-performing platforms.

• Manage acquisition funnels, targeting strategies, and landing page performance to maximize ROI.

• Develop and test ad creatives, messaging, and audience segments aligned with restaurant operator pain points.

• Analyze data to inform budget allocation, forecast performance, and identify growth opportunities.

• Collaborate with content, design, and sales teams to align campaigns with key business goals.

• Implement and maintain robust tracking, attribution, and reporting frameworks.

• Stay current with platform trends, competitor activity, and new digital tools to maintain a performance edge.

Qualifications

• 3–5+ years of experience managing paid media campaigns (preferably in SaaS, restaurant tech, or B2B environments).

• Proven ability to drive measurable growth and optimize CAC/ROAS performance.

• Hands-on expertise with Google Ads, Meta Ads Manager, and analytics tools (e.g., GA4, Looker, or similar).

• Strong analytical and quantitative skills, with experience managing and interpreting campaign data.

• Excellent written and verbal communication skills in both English and Chinese (Mandarin) — fluency is required.

• Self-starter comfortable in a fast-paced, high-growth startup environment.

Preferred Qualifications

• Experience marketing to SMB audiences, especially in the restaurant or hospitality sectors.

• Familiarity with HubSpot or other marketing automation tools.

• Experience managing creative production for digital advertising.