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Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
The Outbound Marketing Manager is responsible for owning and executing the outbound motion from the ground up, mostly through Outreach.io. This role runs end-to-end processes, thinks critically, diagnoses issues, all while being aligned with sales. The role will ensure that outbound is a trusted, sales-adopted engine for pipeline creation.
Essential Duties & Responsibilities:
- End-to-end outbound strategy: sequence design, messaging, targeting, and cadence across all GTM motions (new logo, cross-sell, competitive displacement, etc)
- Sales adoption and trust: build the direct relationship with SDR and RSM/AE leadership needed to ensure sequences are actually used; that they’re regularly updated and used for the right audiences; treat sales feedback as a design input
- Tooling ownership: manage the Outreach platform and associated contractor resources, ensuring sequences are technically sound, are pointed at the right audiences and easy for reps to execute
- Sales and marketing alignment process: build a formal intake and feedback loop so sequences are co-designed with sales before launch, not handed off after the fact
- Performance and iteration: track sequence performance (open, reply, engagement, meeting-booked rates) and continuously refine based on what's actually working in the field
- Cross-functional partnership: work closely with PMM on messaging accuracy and with DGMs on campaign timing so outbound supports, not duplicates, broader demand programs, and sales on execution and measurement
- Playbook development: build complete, usable playbooks by role and motion, replacing the empty shells that exist today
Knowledge, Skills, and/or Abilities Required:
- Proven track record getting sales teams to adopt and execute marketing-built sequences
- Strong relationship-building instincts with sales leadership; comfortable being in the room with SDR managers and AEs regularly
- Experience diagnosing and fixing broken sales-marketing handoffs, not just building net-new programs
- Sharp messaging instincts
- Data-driven: comfortable analyzing sequence performance and making the case for what to kill, keep, or change
Educational/Vocational/Previous Experience Recommendations:
- Bachelor’s degree in related field or equivalent business experience
- 4+ years in outbound or sales development marketing, with direct experience managing tools like Outreach, Salesloft, or similar
- B2B SaaS or MSP/channel experience a strong plus
Working Conditions:
- Onsite/Hybrid/Remote depending on location
- 10-20% travel may be required
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.
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