About the VP, International at Headspace:

Headspace is an international company with users in over 150 countries. To date, the content, both audio and text, is only available in English, and we are looking to change that across key territories. As our VP of International, you’ll own the role of analyzing, prioritizing, and developing market entry strategy and offer specialized services outside of the US. This is everything from pre-launch to go-to-market:

Pre Launch

Translation of the app, both audio and text

Identifying new voices, vendors and partners in each market

Creating a target market list and methodology for market expansion

Working with product and engineering to align resources and shipping schedules

Working with marketing and editorial on testing and establishing a local brand in each market

Go-to-Market

Partnering with local telcos, media companies, influential individuals, etc.

Marketing the product locally

Measuring awareness, trial and adoption

You will manage our market expansion plans, roadmap into several new countries, and help to launch those countries from scratch. To be successful in this role, you need to have a deep understanding of our product and mission, and a minimum of 15 years of experience either working in a leadership role in technology companies, with at least 10 of those 15 years directly leading international expansion and general management efforts for other consumer internet companies. If you are a true entrepreneur who thrives on wearing many hats, have a clear understanding of market expansion strategy, and enjoy figuring out how to take a successful idea and adapt it into other markets, this is the role for you.

How your skills and passion will come to life at Headspace:

• Lead a highly visible effort to drive growth, engagement and eventually monetization internationally.
• Launch multiple new countries from scratch including, potentially, hiring initial teams on the ground in each country.
• Spearhead broad cross-functional teams in strategy, product growth, marketing, PR and customer support.
• Define our international expansion roadmap and market entry strategy, with a playbook for growth.
• Lead the effort to analyze key metrics and develop innovative local growth strategies.

What you’ve accomplished:

• A minimum of 10 years of experience with international expansion and general management for consumer technology companies.
• Exceptional communication skills; fluency in other languages a plus.
• A passion for learning through hands-on work. This is not an armchair role; instead, we are looking for a true entrepreneur who thrives in organizing hundreds of moving pieces and wants to be personally involved in setting the stage for success in each territory.
• A results-driven mentality: making data driven decisions is second nature to you.
• Strong analytical skills and the ability to translate website metrics into in-market insights.
• Broad experience with guiding global product decisions, including prioritizing requests from countries that are at different stages of maturity.

How to get started: If you’re excited by the idea of seeing yourself in this role at Headspace, please apply with your CV and a cover letter that best expresses your interest and unique qualifications.