PatientPop is the leader in practice growth with the only all-in-one solution that empowers healthcare providers to improve every digital touchpoint of the patient journey. As experts in the healthcare technology space, PatientPop makes it easy for providers to promote their practices online, attract patients, and retain them for life.

We've grown from a small, scrappy team to a workforce of 400+ driven individuals who are committed to scaling smarter. As we move into our next phase of growth, we're looking for passionate and dedicated people to focus on innovative solutions while ensuring that we maintain a superb customer experience. That, in part, means finding highly qualified candidates who want to invest their energy to align with our company's long-term goals.

Are you ready to really dig into a new role? We're looking for you.

Why you're important to us:

Search Engine Marketing Campaign Managers play a critical function at PatientPop by leveraging their advertising expertise to drive optimal performance for our clients who opt into our Premium Advertising packages. SEM Campaign Managers are responsible for co-strategizing with Digital Marketing Specialists, implementing, and optimizing advertising campaigns for our clients and gaining a deeper understanding of our customers’ workflows so we can truly uphold our mission of “helping practices thrive”.

How you will contribute:

The Search Engine Marketing (SEM) Campaign Manager is a performance driven advertising role that will help develop, implement, and optimize our clients’ digital marketing strategy as well as help grow our digital marketing platform. You will be involved in various areas of the SEM workflow: Program Collaboration: Work with our Digital Marketing Specialists to plan, develop, and implement comprehensive strategies to increase visibility, brand recognition and drive lead/user acquisition across online, paid advertising channels; Program Optimization: Continually test and optimize campaigns to maximize effectiveness and conversions using A/B and multivariate testing models; Program Reporting: Identify and track key program/campaign metrics, and provide analysis to demonstrate goal achievement and areas of optimization; Program Management: Responsibility for planning, purchasing and budgetary control of online, paid advertising programs; Product Marketing: Leverage SEM knowledge and experience to help continually optimize and improve PatientPop’s practice growth platform.

You will stand out with:

• 2+ years of experience in a digital marketing role with exposure to SEM or display ad campaigns across advertising networks such as Google, Bing, Adroll, Facebook, LinkedIn, etc. **Google Ad certification is required.** 
• 1+ years of active SEM Account Management experience in an agency or similar role.
• Passion for digital marketing and a basic understanding of existing and emerging PPC products and services, as well as other forms of paid placement and online lead generation programs. Having a basic understanding of local SEM/SEO is a plus. 
• Proficient in Excel with proven experience analyzing and working with large data sets. 
• Client-facing experience is a plus
• Healthcare experience is not required but previous experience marketing to medical practices and/or physicians is a plus.

PatientPop has one simple mission: help healthcare practices thrive. Our solution is the leading all-in-one practice growth platform that's HIPAA-compliant and helps providers promote their practice online, attract patients, and retain them for life.  Learn more at patientpop.com

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

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