Playlist + Streaming Optimization Consultant (Temporary Assignment) at Universal Music Group

| Santa Monica
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We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How we LEAD:

We are currently seeking an eager and exceptional consultant to focus on Streaming growth, marketing and playlist optimization. The consultant will be responsible for analyzing and acquiring a deep understanding of UMG and partner label global streaming strategy and best practices to then best optimize and market playlists, internationally, by key market or globally. The position requires experience and skill in, among other things, playlist marketing and optimization, analyzing data and streaming and playlist performance metrics, providing practical advice on maximizing streaming revenue and marketing opportunities and the ability to execute multi-tiered campaigns. The ideal candidate is a self-starter and devoted to data-driven decision making. A good understanding of all aspects of major label structure and the ability to effectively present and communicate to multiple internal and external stakeholders is also required.

How you'll CREATE:

  • Optimize existing and create new catalogue/ frontline playlists; implement strategies to achieve/exceed growth, engagement, retention goals
  • Use consumer insights and analytics to inform effective playlisting initiatives, marketing & commercial decisions
  • Execute detailed analysis to understand the complexities of playlist behaviors across all consumer types
  • Think beyond traditional SEO (although important) to act creatively, take appropriate risks, and understand how each component in the business fits into growth
  • Work with internal and external agencies to manage & allocate budgets and ad inventory to maximize effective playlisting opportunities
  • Work with and complement UMG Global Steaming Marketing efforts
  • Work with UMG Commercial Technologies to best utilize existing playlist optimization tools and be a proactive voice for creation of new tools
  • Analyze & share the effects of marketing initiatives responding quickly to changes required
  • Work with digital account leads to maximize opportunities across business partners, including, but not limited to ad inventory procurement
  • Recommend & integrate robust social strategies to grow playlist engagement & market share
  • Learn & share best practices across all appropriate teams
  • Ability to quickly grasp the position mission and breakdown goals in concrete actions

Bring your VIBE:

  • 2-3 years of applicable experience in playlist optimization, analyzing data and executing playlist and streaming growth and user engagement/retention experiments
  • Strong experience with social media and affiliate marketing & brand building
  • A strong understanding of SEO
  • A passion for all a wide range of music genres & styles including new release & catalogue
  • Proven innovative thinker with experience in marketing practices and growing & acquiring audiences
  • First-rate analytical skills with ability to efficiently communicate strategy, results and market conditions that will drive playlist growth and optimization
  • Strong communication skills with the ability to write and convey marketing plans/efforts to partners, executives and management
  • Capable interpersonal and teamwork skills, including adaptability & effectiveness to work with team members from diverse backgrounds
  • Tech savvy with deep understanding of current & forthcoming technologies and general market trends
  • Able to learn/navigate internal and external information tools and utilize numerous data dashboards
  • Creative, innovative, detail-oriented and resourceful
  • Highly organized and able to prioritize and multi-task
  • Ability to work with a global team understanding local cultural differences
  • Self-motivated and conscientious
  • A good knowledge of UMG repertoire
  • A solid understanding of metadata & digital supply chain processes
  • Advanced Excel/Microsoft Suite user
  • Bachelor's degree Preferred
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UMG IT is primarily based in Woodland Hills, a neighborhood bordering the Santa Monica mountains in the San Fernando Valley region of Los Angeles
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