Director of Offline Media

| Greater LA Area

Honey is a fast-growing startup based in Los Angeles. Our online shopping platform offers users a smarter way to shop. Through a simple browser extension, we open up instant access to exclusive savings, deals, rewards and discovery, all powered by the collective knowledge of Honey’s community of online shoppers. We are helping millions save when they shop online, and we're hiring! We are actively seeking a Director of Offline Media to join the Marketing Team in our Los Angeles office.

About the Role:

We’re seeking a strategic, analytical, & data-driven Director of Offline Media that can help further accelerate the skyrocketing member growth of Honey. This role will be responsible for leading the charge on the brand’s offline (TV/OTT, Audio, OOH) & endorser strategy, cross-channel analytics, and creative optimization. This role will manage a team of two and will report into the SVP of Growth, who is responsible for all marketing efforts aimed at audience development and acquiring new members.

What You’ll Do:

Offline Media Strategy & Execution

  • Develop offline-marketing strategies to drive brand awareness & new users across TV/OTT, Audio, OOH, Podcast & Influencers
  • Oversee media buying conducted by media agencies to ensure that it results in efficient & effective buys in line with strategies, goals & objectives
  • Identify profitable audience development opportunities and optimize media targeting accordingly

Media Attribution & Analytics

  • Monitor all stages of the acquisition funnel and measure awareness via online and offline marketing efforts
  • Recommend areas for improvement on creative, media, daypart, and other performance-related strategies
  • Perform ad hoc analysis on performance of offline media channels
  • Report & analyze cross-channel attribution & channel coefficients to develop an understanding of the impact offline plays in direct response

Communication Strategy & Optimization

  • Share key findings and plans to internal stakeholders
  • Identify learning opportunities in unearthing actionable insights through qualitative and quantitative research
  • Brief cross-functional creative team to communicate acquisition campaign needs & coordinate through production & trafficking
  • Partner with brand endorsers to customize & strengthen creative based on consumer & endorser insights

About You:

  • Bachelor’s degree
  • 5+ years of experience in developing and managing large-scale offline media plans & team that deliver on both brand & performance goals
  • Direct experience working with measurement & media mix modeling tools
  • Proven analytical and quantitative skills

Honey is an equal opportunity employer. We are committed to building a diverse and inclusive company. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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Technology we use

  • Engineering
  • Product
    • GolangLanguages
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    • ScalaLanguages
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    • ReactLibraries
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    • ApolloLibraries
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    • KubernetesLibraries
    • DockerLibraries
    • React NativeLibraries
    • Node.jsFrameworks
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    • TensorFlowFrameworks
    • Apache Beam w. Google Dataflow using ScioFrameworks
    • MongoDBDatabases
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    • IllustratorDesign
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    • JIRAManagement

Location

We're about a block away from the Staples Center, two blocks from the 7th Street Metro Station, and across the street from 7th and Figueroa!

An Insider's view of Honey

What are some social events your company does?

We have a regular company all-hands that gives everybody from different teams a chance to catch up with each other, quarterly recreational tournaments (usually ping-pong or competitive video games), board game nights, and a lot of the time just hanging out at whatever local events may be going on.

Sean

Software Engineer

How do you collaborate with other teams in the company?

Cross-team collaboration plays a big role in ensuring deploys go smoothly. Sync ups between Engineering, Product, Design, and beyond, occur on a daily basis. Whether it’s a drop-in at someone’s desk, a Slack message to update a spec/status of a ticket, or a full on meeting--the communication never stops, to ensure that we’re all on the same page.

Yvonne

QA Engineer

What are some things you learned at the company?

Being flexible and stepping out of my comfort zone. At Honey, several times I’m given the opportunities I’ve never had prior to working here. For example, I’ve had to schedule, plan and drive meetings. I’ve also had to get used to constantly presenting my work to my peers. It’s really great because it’s taught me how to be a better communicator.

Xola

Software Engineer

How do you make yourself accessible to the rest of the team?

We have a completely open culture at the company, from seating to communication. Every Friday we do a company wide stand-up where we are as transparent as possible. The only way we can hit our objectives is if everybody is operating with the same information.

Glen

COO

How has your career grown since starting at the company?

I started at Honey when there were only 10 people in the company and today we have over 100 employees. In the past 2 years we’ve seen tremendous growth both internally and externally which has allowed me the opportunity to build out a team underneath me, work across departments and provide input for the product and company’s future.

Stephanie

Sr. Director of Partnerships

What are Honey Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Acme Co.'s team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Honey matches 100% up to 3% of employee contributions
Company Equity
Honey is still offering early-stage equity to anyone who joins the team. Vesting occurs over a 4 year period with a 1-year cliff of 25%.
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Monthly.
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Game Room
Stocked Kitchen
Happy Hours
Happy hours are hosted At team's discretion.
Parking
We offer employees Free on-site garage parking, A parking subsidy.
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Promote from within
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