Director of Marketing, Email
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- Responsible for the overall CRM function, including Email and SMS marketing channel management, personalization and dynamic content management
- Responsible for building the business's overall consumer management capability in order to provide a high level of service and excellent consumer experience and capture data across all key touch-points of the business
- Serve as a key pillar in the business's income generation strategy and serves to maximize consumer retention and the acquisition of new consumers, therefore, enabling the business to achieve its consumer base targets and ultimately its financial goals
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