National Market Development Manager

A Career at HARMAN
As a technology leader that is rapidly on the move, HARMAN is filled with people who are focused on making life better. Innovation, inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together, you’ll discover that at HARMAN you can grow, make a difference and be proud of the work you do every day.

A Career at HARMAN Lifestyle

We’re a global, multi-disciplinary team that’s putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.

• Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson and Revel
• Unite your passion for audio innovation with high-tech product development
• Create pitch-perfect, cutting-edge technology that elevates the listening experience

About the Role

Harman Professional Solutions’ North America Sales Lighting team is seeking a strategic Market Development Manager to lead outbound sales across the region. This role focuses on identifying, engaging, and onboarding new accounts in key verticals to grow Martin’s lighting products market presence and drive new business. You'll play a key role in expanding market reach, acquiring new customers, and accelerating pipeline growth.

Your Team
As an individual contributor, you will be reporting to the Director of North America Lighting Sales.

What You Will Do

• Design and execute outbound strategies—including ABM campaigns, email sequences, cold outreach, and event-driven prospecting—to open new opportunities across production, integration, and architectural lighting segments.
• Convert leads into new accounts and shepherd them through onboarding, establishing early wins and deepening engagement.
• Drive national expansion through targeted regional efforts, prioritizing whitespace opportunities and underrepresented markets.
• Build a healthy pipeline of opportunities in CRM and report on lead-to-opportunity conversion rates and sourced revenue.
• Leverage data and insights to prioritize Ideal Customer Profiles (ICPs) and segment outreach accordingly.
• Partner with marketing and product teams to refine messaging and ensure market fit; report back on buyer personas, objections, and market signals.
• Deliver compelling presentations and demos to educate prospects on Martin Lighting’s differentiators, emphasizing technical capabilities and visual impact.
• Apply MEDDPICC principles to qualify leads, align stakeholders, navigate internal buying processes, and increase win rates.
• Stay informed on market trends, competitor activities, and industry shifts to maintain a strong positioning narrative.
• Deliver regular business reviews and contribute to forecasting accuracy through detailed reporting.

What You Need

• 5+ years of sales or business development experience in the professional lighting or adjacent entertainment technology industries.
• Proven track record in outbound sales, cold prospecting, and new logo acquisition.
• Knowledge of lighting ecosystems, dealer networks, and industry workflows.
• Experience using CRM tools (e.g., CRM365, Salesforce) and sales engagement platforms (e.g., Outreach, Gong).
• Familiarity with qualification frameworks such as MEDDPICC, SPICED, or Challenger Sales.
• Strong storytelling, communication, and consultative selling abilities.
• Ability to travel occasionally for key prospect meetings, trade shows, and onboarding sessions.

What is Nice to Have

• University Degree: A bachelor's degree in Business Administration (MBA) or Marketing.
• Industry Certifications: Certifications in sales or marketing, such as Certified Sales Professional (CSP) or Professional Certified Marketer (PCM).
• Technical Expertise: Familiarity with advanced lighting technologies and software, such as CAD or lighting design software.
• International Experience: Experience working in international markets or managing global accounts.
• Networking Skills: Established network within the lighting industry or related sectors.
• Digital Marketing: Experience with digital marketing strategies and tools, including SEO, SEM, and social media marketing.
• Public Speaking: Strong public speaking and presentation skills, with experience in industry conferences or trade shows.
• Data Analysis: Proficiency in data analysis tools and techniques to drive market insights and strategy.

What Makes You Eligible

• Be willing to travel up to 50%, in the USA and Canada.
• This role is eligible to work in a hybrid environment in the Northridge office location (this could be on 24-hour notice).
• Able to complete a background investigation and drug screen as a condition of employment.

What We Offer

• Competitive wellness benefits and 401K Retirement Savings plan.
• An inclusive and diverse work environment that fosters and encourages career development opportunities.
• Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment.
• Professional development opportunities are available through HARMAN University’s business and leadership academies and extensive course catalog.
• Tuition Reimbursement.
• Access to employee discounts on world-class HARMAN products (JBL, Harman/Kardon, etc.).
• “Be Brilliant” is an employee recognition and rewards program.

You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you – all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we’ve been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.

Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today’s most sought-after performers, while our digital transformation solutions serve humanity by addressing the world’s ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.

If you’re ready to innovate and do work that makes a lasting impact, join our talent community today!

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HARMAN is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or Protected Veterans status. HARMAN offers a great work environment, challenging career opportunities, professional training, and competitive compensation. (www.harman.com)

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$ 113,250 - $ 166,100

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.