National Account Manager

Focus: Strategic negotiation, high-level buyer relationships, and portfolio steering.
Position Summary: We are seeking a high-caliber National Account Manager to lead Reolink’s
expansion across major US retail landscapes. You will serve as the primary strategic architect for
our retail presence, driving high-level negotiations and securing prime shelf placement.

Key Responsibilities:
● Strategic Account Acquisition: Identify and penetrate untapped Tier-1 or Tier-2 retail
channels; lead the end-to-end process from initial pitch to "vendor of record" status.
● Top-Level Negotiation: Direct annual Joint Business Planning (JBP) and line reviews with
senior buyers to optimize SKU assortments and promotional calendars.
● P&L & Margin Management: Full accountability for account profitability, managing MDF
(Marketing Development Funds), RTV (Return to Vendor) rates, and backend rebates.
● Portfolio Strategy: Influence the product roadmap by providing market intelligence on
competitor movements (e.g., Ring, Arlo, Nest) and consumer trends in the smart home
security sector.
● Cross-Functional Leadership: Collaborate with Marketing and Supply Chain teams to ensure
seamless execution of nationwide product launches and seasonal resets.

Requirements:
● 8+ years of experience in Retail Business Development or Key Account Management within
the US Consumer Electronics or Smart Home industry.
● Proven track record of managing multi-million USD accounts at Home Depot, Best Buy, or
Walmart.
● Extensive network of existing relationships with senior retail buyers in the DIY/Hardware or
Electronics categories.
● Exceptional negotiation skills with a deep understanding of US retail math and contract
legalities.

•This is a hybrid position requiring 3 days onsite and 2 days remote each week.