Lead and manage a team to develop and execute Go-To-Market plans, maximizing accessory sales and profit while collaborating with various stakeholders.
Description
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum.
The National Accessory Manager is responsible to lead a highly engaged team that drives accessory sales and maximizes variable profit by developing and executing an aggressive Go-To-Market plan that incorporates feedback and collaboration with key stakeholders including Finance, Brand Teams, Regional VSM/CCA Field Teams, US Supply Chain, and US Accessory and Marketing Teams.
Key Responsibilities:
Additional Description
Required Skills, Experience, Competencies:
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to the Oshawa Elevation Centre three times per week, at minimum.
The National Accessory Manager is responsible to lead a highly engaged team that drives accessory sales and maximizes variable profit by developing and executing an aggressive Go-To-Market plan that incorporates feedback and collaboration with key stakeholders including Finance, Brand Teams, Regional VSM/CCA Field Teams, US Supply Chain, and US Accessory and Marketing Teams.
Key Responsibilities:
- Lead a highly engaged team that collaborates to develop and execute a strong Go-To-Market plan that maximizes accessory sales and profit for GM Canada.
- Interaction and collaboration with key stakeholders, such as, US Accessory and Marketing Teams, US Supply Chain, Senior Leadership, Brand Teams, Regional VSM/CCA Field Teams, Finance, and GM Energy.
- Develop accessory marketing strategies and content that drive consumer purchase intent (e.g. targeted consumer offers).
- Develop accessory sales and marketing strategies that support dealer accessory business (e.g. accessory displays, DDN videos. Playbooks, sell sheets, order fulfillment etc.).
- Develop accessory growth plans that include Regional/District/Dealer sales objectives and Per New Unit Retail (PNUR) targets by vehicle.
- Collaborate with brand teams and align on brand playbook opportunities, promotions, and packages that support Go-To-Market strategy.
- Participate in vehicle launch strategies to maximize accessory opportunities.
- Collaborate with US Accessory Managers to ensure accessory readiness with new vehicle launches.
- Liaison with US Supply Chain to ensure Canada is receiving "fair share" of North American accessory allocation.
- Provide Dealer and Accessory "Opportunity Reports" to drive accessory sales.
Additional Description
Required Skills, Experience, Competencies:
- Post Secondary Education required, in Marketing, Communications, Advertising, Analytics or a related field
- Bachelor's degree in Marketing, Communications, Advertising, Analytics or a related field Preferred
- 7+ years of previous Accessories experience
- Demonstrated strong communication and collaboration skills
- Demonstrated interpersonal skills and ability to lead and influence various groups and levels
- Demonstrated strong organization & analytical skills
- Demonstrated ability to lead and manage
- Demonstrated strength in Microsoft office - Excel and PowerPoint
- VSM and/or CCA Field Experience
- Demonstrated ability to motivate and lead a team
- Demonstrated ability to collaborate cross-functionally
Benefits:
The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Top Skills
Excel
Microsoft Powerpoint
General Motors Los Angeles, California, USA Office
Los Angeles, CA, United States
General Motors Pasadena, California, USA Office
General Motors Advanced Design and Innovation Campus Office

The teams at the General Motors Advanced Design and Innovation campus in Pasadena, CA, are charged with exploring future transportation, technology and consumer trends and creating conceptual mobility solutions that inspire and inform program teams across the company.
Similar Jobs at General Motors
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
Lead and grow quality engineering teams focused on autonomous vehicle platform software reliability, safety, and consistency. Oversee multiple teams, develop test automation, and foster a culture of quality and collaboration.
Top Skills:
AspiceAutomotive Communication ProtocolsIso 26262Simulation FrameworksTest Automation
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
As a Virtual Prototyping Application Engineer, you will create and integrate SystemC TLM 2.0 models for Level 4 virtual ECUs, troubleshoot issues, and collaborate with teams on software validation.
Top Skills:
Astc VlabAutosarCC++Green Hills Multi IdeIntrepid Vehicle SpyLauterbachPythonScmlSynopsys VirtualizerSystemcTransaction Level Modeling (Tlm 2.0)Vector Canoe
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Media Strategy Lead develops and executes digital media strategies for Cadillac, collaborating with various marketing teams and agencies to achieve brand objectives.
Top Skills:
GoogleMetaTiktok
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering