Mid-Market Account Executive

Our mission is for every child to have an exceptional experience in school.

Edia is a Series A technology startup revolutionizing K-12 education with AI-driven solutions. We develop software to improve math education, tackle chronic absenteeism, and optimize MTSS processes for school districts. Today, Edia supports 150+ districts across the country (e.g. New York City, Miami, Fulton County, Denver, etc.).

At Edia, we believe every student deserves an exceptional experience at school. As a Mid-Market Account Executive, your mission is not only to hit revenue goals but also to help districts unlock real outcomes for students. In this role, you’ll be shaping the trajectory of a high-growth company while directly influencing how schools across the country deliver education.

At full ramp, we expect our Mid-Market AEs to achieve $212.5K in closed-won revenue per quarter while generating $650K in new pipeline, with a primary focus on net new logo acquisition across both net new and existing customer accounts. You’ll successfully manage 150+ target accounts by driving high activity and strategic outreach efforts, resulting in 3 net new meetings per week and 6 total meetings per week. All while, maintaining a clean and accurate pipeline of 15-25 active opportunities per quarter in a high-growth, fast-paced environment.

Please note this is a field sales role and there will be travel required.

Revenue Generation

• Close $212.5K in revenue per quarter (quarterly quota) through new and existing customers.

• Build and maintain a healthy pipeline of at least $650K per quarter, ensuring consistent opportunity flow.

Account Engagement & Strategic Outreach

• Touch at least 25 accounts per week with meaningful activity (emails, calls, meetings, etc.).

• Conduct strategic outreach to key decision-makers (Superintendent, Math Director, etc) in target accounts, ensuring you are “getting to power” in the organization.

Meeting Goals

• Run at least 6 customer meetings per week, 3 of which need to be initial discovery meetings with new prospects or new contacts within existing accounts.

Pipeline Management

• Maintain a clean and accurate pipeline in Salesforce/Clari across (on average) 15-25 qualified opportunities at any given time.

• Ensure that pipeline stages, next steps, and close dates are consistently updated and reflective of the deal's actual status.

Adaptability & Creativity in a High-Growth Environment

• Demonstrate the ability to operate effectively within a fast-growing, high-ambiguity segment of the business, using creative problem-solving and a proactive approach to uncover and address customer pain points.

Sales Execution

• Proven ability to hit and exceed sales quotas in a fast-paced, high-growth environment with a minimum of 3-4 years of full cycle sales experience.

• Expertise in full-cycle sales, from prospecting to closing, with a track record of driving $200K+ in quarterly revenue.

Strategic Prospecting & Outreach

• Skilled at targeting key decision-makers within accounts and using personalized outreach strategies to open new opportunities.

• Experience with multi-threaded account penetration and navigating complex B2B sales cycles.

Pipeline & Opportunity Management

• Ability to manage a pipeline of 20-30 opportunities simultaneously, ensuring accuracy and cleanliness in Salesforce/Clari.

• Proficiency in forecasting and managing deal progression to maintain a high-velocity sales process.

Communication & Relationship Building

• Strong ability to build relationships and trust with key stakeholders, from managers to C-level executives.

• Excellent verbal and written communication skills, particularly in conveying complex software solutions.

Adaptability & Problem Solving

• Comfortable working in a high-ambiguity, rapidly changing environment, using creativity to find new approaches for engaging prospects.

• Demonstrated ability to pivot strategies and adapt to new processes, targets, or changes in the market.

We also look for the following competencies and behaviors:

• Grit – relentless drive to push through challenges and lead from the front.

• Confidence – ability to make tough calls and stand behind them.

• Curiosity – eagerness to learn from customers, team, and peers.

• Intelligence – sharp commercial acumen and ability to simplify complexity.

• High-impact role where you’ll shape the narrative of a fast-scaling ed-tech AI startup.

• Work closely with leadership and GTM teams to drive market success.

• Competitive compensation, equity, and benefits package.

• Hybrid-friendly work environment with flexibility on remote work.

Work Authorization: We are currently unable to sponsor or transfer work authorization for all jobs. If things change in the future, we'll be sure to update this section.

We appreciate your interest in Edia. Feel free to follow us on LinkedIn to learn more about what we're doing to improve education outcomes in the US.