Own end-to-end market strategy and growth for North America and LATAM: drive trading volume, user acquisition, partnerships, localized marketing, community and VIP engagement, monitor market and regulatory trends, and report on core KPIs while coordinating with global teams.
We are hiring for a global top-tier digital asset exchange, serving millions of users across multiple continents. The company operates in a highly competitive, fast-moving market and is known for strong product execution, deep liquidity, and rapid global expansion.
As part of their international expansion strategy, they are strengthening their footprint in North America and LATAM, one of the most strategically important and regulated crypto markets globally.
The Country Lead will own end-to-end responsibility for the company’s market strategy, growth, and brand presence across NA/LATAM. This role acts as the primary driver for user growth, trading volume, ecosystem partnerships, and local market positioning, while working closely with global teams.
Key Responsibilities
- Develop and execute the overall country strategy, with clear ownership of trading volume growth, user acquisition, and market expansion
- Lead and participate in online and offline marketing initiatives, including meetups, seminars, Web3 conferences, sponsorships, and KOL / VIP engagement events
- Build, manage, and maintain strong relationships with local ecosystem stakeholders, including KOLs, media, Web3 projects, communities, and institutional or VIP clients
- Drive localized marketing, branding, and user education initiatives to strengthen the company’s influence within the crypto ecosystem
- Monitor and analyze NA/LATAM crypto market trends, regulatory developments, and competitive landscape, translating insights into locally optimized growth strategies
- Act as the key local representative, collaborating with global marketing, product, BD, and compliance teams
- Track performance and provide regular reporting on market results and insights, with accountability for core KPIs such as trading volume, active users, and new user registrations
Qualifications
- Bachelor’s degree or above; background in Finance, Economics, Marketing, or related fields preferred
- 5+ years of experience in NA or LATAM market leadership, business development, or market expansion roles
- Experience in crypto, fintech, or internet platforms is highly preferred
- Strong understanding of the Web3 ecosystem and digital asset exchange business models
- Established local industry network the region (projects, media, KOLs, communities, institutions, etc.)
- Excellent communication and stakeholder management skills, with experience working in cross-border and multicultural teams
- Proficiency in Chinese preferred but not required
- Highly results-oriented, with strong execution capability and market sensitivity
Nice to Have
- Previous experience as a Country Lead / Regional Head at an international crypto exchange or Web3 company
- Familiarity with NA / LATAM regulatory frameworks or access to relevant compliance resources
- Proven track record in community growth, strategic partnerships, or institutional client development
Similar Jobs
Digital Media • Information Technology • News + Entertainment
Outbound sales role responsible for generating revenue via cold calling and lead follow-up. Sell Comcast Internet, Voice, TV and Business Mobile to small and mid-size businesses, manage pipeline and CRM, meet sales quotas, resolve customer issues, collaborate with field teams on complex opportunities, and maintain accurate prospect records. Must work variable schedules including nights and weekends.
Top Skills:
Comcast Business MobileComcast InternetComcast TvComcast VoiceWireless
Digital Media • Information Technology • News + Entertainment
Identify and qualify Mid-Market and Enterprise business opportunities through outbound prospecting (calls, emails). Qualify leads, schedule meetings, perform warm handoffs to sales reps, maintain CRM records, collaborate with cross-functional teams, and meet sales pipeline objectives. Requires cold-calling experience and strong partnership skills.
Top Skills:
CRM
Digital Media • Information Technology • News + Entertainment
Manage and grow existing business customer accounts via outbound phone sales, retain customers through solution-based selling, create proposals, document interactions in a client management system, meet sales quotas, and work variable schedules including nights and weekends.
Top Skills:
BroadbandCRMCybersecurityNetworkingWireless
What you need to know about the Los Angeles Tech Scene
Los Angeles is a global leader in entertainment, so it’s no surprise that many of the biggest players in streaming, digital media and game development call the city home. But the city boasts plenty of non-entertainment innovation as well, with tech companies spanning verticals like AI, fintech, e-commerce and biotech. With major universities like Caltech, UCLA, USC and the nearby UC Irvine, the city has a steady supply of top-flight tech and engineering talent — not counting the graduates flocking to Los Angeles from across the world to enjoy its beaches, culture and year-round temperate climate.
Key Facts About Los Angeles Tech
- Number of Tech Workers: 375,800; 5.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Snap, Netflix, SpaceX, Disney, Google
- Key Industries: Artificial intelligence, adtech, media, software, game development
- Funding Landscape: $11.6 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Strong Ventures, Fifth Wall, Upfront Ventures, Mucker Capital, Kittyhawk Ventures
- Research Centers and Universities: California Institute of Technology, UCLA, University of Southern California, UC Irvine, Pepperdine, California Institute for Immunology and Immunotherapy, Center for Quantum Science and Engineering
