Member Lifecycle Marketing Associate

The Role: 

We’re looking for a collaborative, detail-oriented, highly organized Member Lifecycle Marketing Associate to join our team. In this role, you’ll play a critical part in scaling and optimizing our member lifecycle program – ensuring our members receive timely, personalized communications that guide them in getting the most out of their Carrot benefit.

You’ll manage day-to-day operations across lifecycle marketing, including tracking and executing cross-functional project workflows; developing and maintaining trackers, documentation, and calendars; coordinating stakeholder communication; and owning operational email requests from intake through launch. You’ll be a key partner in QA across email, SMS, and push channels by working closely with Marketing Operations and other teams to help ensure an accurate, error-free experience, and contribute to ongoing analysis by pulling and organizing performance data from our reporting tools.

Success in this role is a well-organized, smoothly run lifecycle program that delivers meaningful, well-timed communications that are customized to where members are in their experience. This is a great opportunity for someone early in their marketing career to gain hands-on experience in lifecycle marketing while collaborating closely with marketing operations, content, product, and data teams to bring impactful work to life.

The Team: 

Reporting to the Member Lifecycle Marketing Manager, this role is part of the B2C Growth & Engagement marketing team focused on delivering timely, personalized communications to help members understand their Carrot benefit and how to get the most out of it for their unique needs. It partners closely with cross-functional teams, including Marketing Operations, Customer Success, Member Success, Data, and Product to help ensure lifecycle programs are accurate, effective, and scalable across the member experience.

Minimum Qualifications: 

• 2–4 years of professional experience in lifecycle, email, or other marketing roles — preferably in B2C health benefits, wellness, or regulated consumer tech
• Experience partnering closely with Marketing Operations or technical teams on campaign setup, testing (QA), and email production workflows; familiarity with CRM or campaign execution tools
• Experience playing a key role in QA for marketing campaigns to review audience logic, dynamic content, links, UTMs, and send timing
• Project coordination or project management experience—especially in cross-functional environments involving marketing, product, data, or content stakeholders
• Comfortable working with tools such as Airtable, Asana, Jira, or similar project tracking systems to coordinate multi-step collaborative projects
• Familiarity with email marketing tools or CRM platforms (e.g., Blueshift, Salesforce Marketing Cloud, Campaign.io, or similar), and working with complex segmentation or personalization logic
• Able to organize and work with performance data through experience pulling reports and metrics from platforms like Tableau, DOMO, or Google Sheets/Excel for tracking and analysis
• Demonstrates curiosity and an interest in growing in areas related to lifecycle marketing, whether through campaign operations, strategy, personalization, or cross-functional collaboration
• Communicates clearly and confidently across teams, with a willingness to ask questions, openly bring up potential issues early, and share thoughtful ideas for improvement
• Comfortable diving into the details and handling foundational work that ensures nothing slips through the cracks, so the team can operate efficiently and effectively
• Highly organized and able to manage multiple projects and deadlines at once, with strong attention to detail and a proactive approach to identifying and helping resolve issues early

Preferred Qualifications:

• Hands-on experience executing email campaigns, journey flows, audience segments, or dynamic content in CRM or email platforms. 
• Experience creating or evolving trackers, documentation systems, or project calendars to support operationally complex marketing programs
• Understanding of personalization strategies in CRM programs, such as dynamic content blocks, conditional logic, Liquid, or lifecycle journey mapping
• Experience managing or coordinating translated marketing content across multiple languages and regions
• Familiarity with A/B testing and hypothesis-driven email experimentation
• Experience helping to scale lifecycle programs and optimizing newsletters to drive conversions
• Familiarity with B2C health, wellness, or benefits-related industries

Compensation: 

Carrot offers a holistic Total Rewards package designed to support our employees in all aspects of their life inside and outside of work, including health and wellness benefits, retirement savings plans, short- and long-term incentives, parental leave, family-forming assistance, and a competitive compensation package. The starting base salary for this position will range from $100,000.00 - $115,000.00. Actual compensation may vary from posted base salary depending on your confirmed job-related skills and experience. 

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