The Media Strategist will create and maintain digital media plans, manage campaign execution, analyze performance, and collaborate across teams to drive results.
Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.
Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).
Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.
The Role
Are you interested in automotive? Do you like working with the latest technology providers, top websites, and social media platforms? Do you enjoy working with data to solve real-world business challenges in a rapidly evolving digital ecosystem?
If yes, then look no further and join a fun and engaging team where you will help build strategic media plans that deliver performance outcomes! Work with a variety of cross-discipline teams in all phases of the planning process, including research, creation, implementation, and stewardship of media plans and strategies.
The Strategist actively contributes to the strategic development, creation, execution and stewardship of client campaigns and associated deliverables on the Genesis In-Market Digital Performance Strategy & Investment team. They specialize in digital media planning development, campaign execution and administration, as well as strategic measurement insights / performance analysis. The Strategist works directly with the team’s Supervisors to lead day-to-day campaign management and optimizations and helps to guide and mentor Associates. They are a steward of information and a resource to help identify insights that inform strategic direction. The Digital Strategist will often take the lead on individual projects but always collaborates with the team on daily stewardship and business needs.
Key Duties & Responsibilities:
Strategic Development
· Create and maintain strategic client digital media plans (working collaboratively with multiple groups both internally and externally)
· Develop an intimate knowledge of the client’s brand and product details, KPIs, etc.
· Utilize a variety of research and planning tools to develop strategic planning insights, competitive analysis, and reporting to ensure the client is reaching the target audience and other actionable business insights (comScore, IIHS Polk, Mintel, Nielsen, eMarketer, etc.)
· Support the maintenance of media plans with a lens on improving performance
· Participate in collaborative team brainstorms for strategic planning initiatives
· Support team in creating media-specific documentation, such as Request for Proposals (RFPs), media plans, objectives and strategies decks, and other related information.
· Develop strategic POVs and recommendations pertaining to strategies, technologies and/or vendors
· Other duties may be assigned, as needed
Digital Investment
· Leverage execution and campaign management tools to ensure campaigns are on track
· Ensure creative and trafficking deadlines are met for timely launches
· Support the team in analyzing proposals and partner negotiations
· Help to set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, functioning properly, and all materials are received from creative agency
· Create campaign post-launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
· Enter data in Prisma campaign management platform to generate and track insertion orders, manage budget updates, and reconcile invoices
· Work closely with Analytics team to ensure accuracy of monthly performance reports and contribute to post-campaign analysis
· Other duties may be assigned, as needed
Integration
· Manage workflow and ensure process and procedures are followed and expectations managed, including but not limited to organization of deadlines, deck updates, data entry, data pulls, etc.
· Work closely with and learn from Social, Search, Analytics, Ad Operations and Brand / Lifestyle teams
· Collaborate with multiple groups internally at the agency, partner agencies, and external partners
· Support day-to-day communication with key partners: vendors, partner agencies, and clients
· Contribute to an open and supportive working environment where opinions, views, and ideas are welcome and shared
· Other duties may be assigned, as needed
Stewardship & Responsibilities
· Steward all aspects of planning and execution of campaigns for the initiatives responsible for
· Develop tactical components of client media campaigns, such as flowcharts, spreadsheets, and budget summaries
· Ensure that deadlines are met, including managing expectations internally and client expectations
· Manage accurate monthly budgets in conjunction with the Budget Manager and other teams
· Maintain proper documentation so information can be easily retrieved
· Focus on details, ensuring the highest degree of accuracy
· Drive projects from start to finish
· Provide oversight of Assistant Media Planner to ensure work is 100% error-free
· Be proactive: Show interest in constantly learning and growing as a media professional
· Represent Canvas Worldwide professionally with clients and industry
· Other duties may be assigned, as needed
Qualifications:
Education & Experience
· Bachelor’s degree, concentration in business, marketing or advertising preferred
· 1 – 2 years of experience in Media Strategy or Planning and / or Media Investment, with a focus on digital channels; agency experience preferred
Technical Skills
· High level proficiency with Microsoft Office Suite products (Excel, Word, PowerPoint)
· Knowledge of research tools (comScore, Kantar, Nielsen, etc.) and ability to analyze data
· Competency with digital activation and reporting platforms (Prisma, Campaign Manager 360/DoubleClick Campaign Manager, DoubleVerify, etc.)
Soft Skills
· Excellent written and verbal communication skills, including ability to maintain strong internal, external and client relationships, communicating to internal managers, vendors, partner agencies, and clients
· Strong presentation skills
· Superior time management skills and ability to follow through; a strong ability to prioritize and handle multiple tasks with flexibility and to effectively communicate priorities to direct reports
· Superb organizational and analytical skills; ability to ensure strong attention to detail with high level of accuracy and precision
· Strong problem solving, critical thinking resourcefulness & creative thinking skills to solve business problems
· Proven experience driving projects and campaigns from start to finish
· Eagerness to learn
· A team player
Salary and Benefits
Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.
In-Office Work Schedule
This is a hybrid role, requiring a minimum of 2 days in-office per week.
Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.
CA Applicants: Canvas Worldwide practices Fair Chance Hiring
Top Skills
Campaign Manager 360
Comscore
Doubleclick Campaign Manager
Doubleverify
Microsoft Office Suite
Nielsen
Prisma
Canvas Worldwide Los Angeles, California, USA Office
12015 Bluff Creek Drive, Los Angeles, California, United States, 90094
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