Job Summary:
The Media Relations Specialist III is responsible for maximizing earned media opportunities in both traditional news and across a variety of platforms, tracking the benefits of these efforts to drive awareness and business goals.
Essential Functions:
- Responsible for identifying new story opportunities to position CareSource with media outlets and build brand awareness with target audiences
- Develop and manage content for media and external audiences, including news stories, news releases and other communications
- Manage agencies in markets to support company initiatives
- Respond to media inquiries in a timely and appropriate manner
- Provide support during crisis situations with strategic communications
- Monitor daily local, regional and national news coverage about CareSource, health care and related issues
- Manage ongoing earned media intelligence platforms and develops quarterly reports
- Support social media strategy
- Responsible for promoting CareSource locally in all markets and nationally including developing award entries, coordinating media events and providing support to company spokespeople/ presenters
- Develop and maintain relationships with key internal stakeholders, including executives, to ensure successful collaboration
- Responsible for ensuring all external materials are consistent with brand positioning, established guidelines
- Serve as a liaison with key departments to provide effective communication strategy
- Maintain a leadership role on project teams
- Perform any other job duties as requested
Education and Experience:
- Bachelor’s degree or equivalent in Communications, Public Relations, Journalism, or related field or equivalent work experience is required
- Minimum of five (5) years of experience in media relations is required; healthcare communications experience is preferred
- Previous professional writing experience is preferred as demonstrated by portfolio
Competencies, Knowledge and Skills:
- Intermediate proficiency level with Microsoft Office
- Intermediate proficiency level with visual software programs, such as PowerPoint or other related software program is required
- Ability to communicate effectively through oral and written communications
- Ability to articulate thoughts with all levels of management and in pressure intense situations
- Ability to handle sensitive and confidential matters with discretion.
- Effective decision making and problem resolution skills
- Strong critical listening and thinking skills
- Advanced writing and editing skills
- Experienced technical writing skills preferred
- Ability to work on and meet tight deadlines
Licensure and Certification:
- None
Working Conditions:
- General office environment; may be required to sit or stand for extended periods of time
- May require minimal travel
Compensation Range:
$61,500.00 - $98,400.00CareSource takes into consideration a combination of a candidate’s education, training, and experience as well as the position’s scope and complexity, the discretion and latitude required for the role, and other external and internal data when establishing a salary level. In addition to base compensation, you may qualify for a bonus tied to company and individual performance. We are highly invested in every employee’s total well-being and offer a substantial and comprehensive total rewards package.
Compensation Type (hourly/salary):
SalaryOrganization Level Competencies
Create an Inclusive Environment
Cultivate Partnerships
Develop Self and Others
Drive Execution
Influence Others
Pursue Personal Excellence
Understand the Business
Top Skills
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