Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.
Title: Media Planner
The Role
The Media Planner is a core member of the Unlock Health media team. This position is part of our Integrated Marketing Media team and will be influential in the day-to-day management of our client’s media plans. This person will be assigned a specific client roster and will be responsible for developing integrated and innovative media plans inclusive of search, digital, TV, radio, print, OOH and emerging platforms. This role requires strong technical and analytical skills to interpret data related to target media consumption, competitive activity, and campaign results. The ideal candidate has a collaborative mindset and thrives in a fast-paced environment while building relationships within the agency and with our clients.
What You’ll Do
- Work directly with the manager on developing and managing integrated media plans for all assigned clients
- Develop, maintain, and communicate the flowchart to agency and client teams
- Conduct target audience and competitive research and provide analysis
- Evaluate partner opportunities and create client-facing POVs
- Ensure timely creation, organization, and implementation of campaign paperwork, including flowcharts, authorizations, buying goals, IOs, and briefs
- Collaborate closely with programmatic, social, traditional buying, and trafficking teams to ensure campaign success
Ideal Qualifications
- 1-2+ years in media planning and/or buying, preferably in an agency environment
- Experience planning and managing both traditional and digital media
- Ability to establish priorities, work independently, and proceed with objectives with minimal supervision
- Bachelor’s degree in Marketing, Advertising, or a related field
- Proficiency in traditional and digital media landscapes and terminology
- Strong understanding of client business objectives
- Ability to conduct competitive data analysis and interpret target media consumption data
- Solid command of media planning processes and tools such as Guideline, Resonate, SQAD and Vivvix
- Experience in pulling Reach & Frequency (R/F) analyses
- Advanced skills in Microsoft Office applications (Word, Excel, PowerPoint)
- Healthcare experience and/or a passion for healthcare industry
Additional Skills
- Collaboration and communication
- Project and time management
- Organization and attention to detail
- Problem-solving and critical thinking
- Adaptability and proactiveness
Perks and Benefits
- Competitive Salary
- Health, Dental and Vision benefit packages to fit all types of lifestyles
- Life, Short- and Long-Term Disability Insurance paid 100% by the company
- FSA / HSA Options
- 401(K) with a generous company match program
- Flexible Paid Time Off (aka- unlimited)
- Paid Parental Leave
- Hybrid and Remote work schedules available
- Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
- Employee Referral Program
About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.
We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.
Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
For internal coding use only: Integrated Marketing/Media/CoGs
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