Lead agency media strategy and operating model across Paid Social, Search, Programmatic, and CTV. Standardize planning, QA, budget forecasting, attribution, and reporting. Mentor channel leads, stabilize at-risk accounts, drive innovation and testing, partner with Data & Analytics and Operations, and act as senior client advisor to protect margin and improve retention.
Job Title: Media Director
Job Summary: We’re looking for a Media Director to lead and evolve our agency’s media strategy, operating standards, and performance stability across client accounts. This role serves as a senior strategic and operational leader ensuring consistent, high-quality planning, execution, optimization, and reporting across Paid Social, Search, Programmatic, CTV, and integrated digital channels.
This role oversees media planning and buying standards, drives cross-channel innovation, strengthens attribution clarity, reduces performance volatility, and elevates team capability. The Media Director partners closely with Client Service, Data & Analytics, Creative, and Operations to create a unified operating model that protects margin, improves retention, and builds long-term client trust.
ResponsibilitiesDepartment BuildingCreate, Lead and enforce a unified performance media operating model across all digital channels (Search, Social, Programmatic, CTV, and emerging platforms)Standardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmapsDefine and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadenceEstablish performance accountability systems, including escalation thresholds and cross-account benchmarkingPartner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narrativesImprove margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilizationDefine Foster innovation in creative testing framework, incrementality experimentationGrow our CTV offering and emerging performance channelsFormalize trafficking process for display and video programmatic
Team DevelopmentMentor and develop Channel Leads and senior specialists into strategic owners,
Train media specialists on strategic reporting - writing insights that provide constructive benefit for the media programsHold specialists accountable and reduce errors such as typos and over or under-spending
Client and New Business InvolvementServe as senior strategic lead on key nonprofit accounts, owning media vision and high-level performance accountabilityLead high-risk account audits and stabilization plans when performance volatility occursDevelop audience-led, full-funnel strategies aligned to fundraising, donor acquisition, advocacy, and mission-driven KPIsOversee quarterly roadmapping and ensure reporting clearly articulates what changed, why, results, and next decisionsContribute to new business strategy, pitch development, and media POVs tailored to nonprofit growth challengesStrengthen client relationships at the senior level, serving as a trusted advisor and escalation pointCreate, lead, and enforce a unified performance media operating model across all digital channels (Search, Social, Programmatic, CTV, and emerging platforms)Serve as senior strategic lead on key nonprofit accounts, owning media vision and high-level performance accountabilityDevelop audience-led, full-funnel strategies aligned to fundraising, donor acquisition, advocacy, and mission-driven KPIsStandardize media planning frameworks, budget allocation models, forecasting tools, and testing roadmapsDefine and roll out campaign structure standards, QA protocols, naming conventions, pacing rules, and optimization cadenceEstablish performance accountability systems, including escalation thresholds and cross-account benchmarkingPartner with Data & Analytics to align on attribution frameworks, reporting clarity, GA4 reconciliation, and measurement narrativesOversee quarterly roadmapping and ensure reporting clearly articulates what changed, why, results, and next decisionsLead high-risk account audits and stabilization plans when performance volatility occursImprove margin predictability by partnering with Operations and PMO on workload alignment, scope discipline, and utilizationContribute to new business strategy, pitch development, and media POVs tailored to nonprofit growth challengesDefine creative testing framework, incrementality experimentationGrow our CTV offering, and emerging performance channelsStrengthen client relationships at the senior level, serving as a trusted advisor and escalation point
Requirements8–10+ years of experience leading multi-channel performance marketing programs in an agency environmentExperience working with mission-driven, nonprofit, or fundraising-focused organizations preferredDeep hands-on expertise in Meta, Google Ads, Programmatic DSPs, GA4, and attribution methodologiesProven experience building and enforcing media operating models, standards, and QA frameworksStrong background in full-funnel planning, budget allocation modeling, and performance forecastingDemonstrated success turning around underperforming or at-risk accountsExperience managing and mentoring media teams and cross-functional collaborationStrong financial acumen, including revenue growth, margin protection, and scope disciplineAbility to translate complex performance data into clear executive-level narrativesExceptional communication, presentation, and stakeholder management skillsComfortable operating in a high-autonomy environment while enforcing standards and accountabilityEntrepreneurial mindset with the ability to drive both operational rigor and innovation
The salary range below represents the base salary range for this role in the United States. Final compensation will be determined based on professional experience, scope of responsibilities, and overall business needs.
Salary Range: $110,000–$140,000
Top Skills
Ctv
Ga4
Google Ads
Meta
Programmatic Dsps
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