MarTech Adoption Lead

Position Summary
The MarTech Adoption Lead – Adobe Experience Platform (CMO Advisory) is a senior consulting role responsible for helping CMOs realize measurable business value from their Adobe MarTech investments. Acting as a trusted advisor, this role engages deeply with marketing leaders and end users to identify adoption barriers, unlock high-value use cases, and translate insights into prioritized roadmaps across Adobe Experience Platform (AEP), Real-Time CDP, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
This role bridges strategy and execution—thinking like a marketer, operating like a product leader, and partnering with Adobe, client product teams, and engineering to ensure capabilities ship, land, and scale across markets and channels.
Key Responsibilities
CMO Advisory & Client Engagement

• Serve as a trusted MarTech advisor to CMOs and senior marketing leaders across multiple client engagements.
• Lead executive discovery sessions to align business goals with AEP-powered use cases and value hypotheses.
• Translate client objectives into C-suite-ready roadmaps, investment cases, and sequencing recommendations.

User & SME Discovery (Adobe-Focused)

• Conduct structured interviews, ride-alongs, and workflow reviews with marketers, analysts, and channel teams using Adobe tools.
• Identify friction points across identity, data ingestion, profile enablement, segmentation, journey orchestration, and activation.
• Synthesize insights into problem statements and requirements aligned to AEP, RTCDP, AJO, and CJA capabilities.

Adoption Strategy & Enablement

• Design and execute adoption strategies at the use-case level (audiences, journeys, channels, personalization, experimentation).
• Stand up champions programs, training, enablement materials, and change-management communications.
• Define and track adoption KPIs including activation, feature usage, time-to-value, and campaign velocity.

Product & Platform Partnership

• Translate real-world user inputs into actionable backlog items, user stories, and acceptance criteria for Adobe implementations.
• Partner with client Product Owners, Engineering teams, and Adobe SMEs to co-own sprint goals and delivery outcomes.
• Ensure Adobe features and enhancements are implemented with measurable business impact, not just technical completion.

Marketing Impact, Analytics & Experimentation

• Build hypotheses and experimentation roadmaps using Adobe Journey Optimizer and downstream channel tools.
• Quantify uplift across conversion, engagement, retention, LTV, and cost-to-serve using Customer Journey Analytics.
• Institutionalize attribution, incrementality testing, and MMM/MTA practices across client organizations.

Executive Reporting & Value Realization

• Develop concise executive dashboards and narratives that communicate adoption health, value realized, risks, and next bets.
• Support CMO and ELT decision-making on funding, resourcing, and platform maturity evolution.
• Demonstrate ROI from Adobe investments across short-term wins and long-term transformation initiatives.

Operating Model & Governance

• Establish adoption governance models, OKRs, and scorecards across regions and business units.
• Lead weekly, monthly, and quarterly client cadences to review progress, unblock issues, and scale best practices.
• Drive repeatable consulting playbooks that can be scaled across clients and industries.

Required Qualifications

• 8+ years of experience in MarTech, Digital Marketing, Product Management, or Marketing Operations, with a strong consulting background.
• Proven expertise in the Adobe Experience Platform ecosystem, including:
  • Adobe Experience Platform (schemas, datasets, identities, profiles)
  • Real-Time CDP
  • Adobe Journey Optimizer
  • Customer Journey Analytics
• Demonstrated success driving adoption and value realization, not just platform implementation.
• Strong ability to translate marketer workflows and pain points into structured product and executive requirements.
• Experience working with Agile delivery teams and enterprise clients.
• Excellent executive presence, storytelling, and stakeholder management skills.

Preferred Qualifications

• Adobe certifications (AEP, RTCDP, AJO, CJA).
• Prior experience at a digital consulting firm, systems integrator, or Adobe partner.
• Experience supporting global, multi-market enterprise clients.
• Strong understanding of identity resolution, personalization, experimentation, and marketing measurement