About Us 

At SimplePractice, our team is driven by a mission to service the transformative work our customers do. We’re dedicated to providing products and services built to help health & wellness professionals in their journey to running a successful practice.

The Role 

SimplePractice is seeking a Web Marketing Manager with an entrepreneurial drive who’s empowered by our mission to help practitioners on their private practice journey from pre-licensed to opening their own business.

As the website strategy lead, you’ll oversee everything from ideation to execution to monitoring performance. You’ll identify and test new opportunities based on new trends, data, and a human-first mindset to grow the right visitor traffic. No task is too small for you to own—this includes project management, cross-team collaboration, and overseeing development, testing, launch, and post-launch management. 

To be successful in this role, you’ll need to be customer-obsessed and deeply understand the different visitor pathways of every prospect and customer. You’ll need to understand our market (and the markets we’re expanding to), be a champion of our brand, and think about the entire practitioner journey. You’ll be responsible for continually enhancing and optimizing our website presence via search and conversion optimization while collaborating with key group members of Marketing, Product, and Customer Support. 

What you'll do day-to-day

• Own and manage the marketing website for SimplePractice and its business solutions, including ideation, development, testing, launch and analytics
• Measure, track, and optimize website performance—from a traffic perspective and a paid customer perspective
• Collaborate with internal groups to deeply understand business objectives, and develop plans based on short-term and long-term growth metrics
• Partner with various members of the Marketing Group to ensure alignment and support 
• Own the website roadmap, working with the Senior Director of Marketing to prioritize new efforts or ideas
• Own optimization and A/B testing strategies, including monitoring performance and making data-informed decisions
• Own our website CMS, manage deployments, and ensure a unified, cohesive brand experience

Desired Skills & Experience

• 4+ years working on or overseeing marketing websites in the SaaS space
• Deep experience with WordPress and Custom Fields is required
• Deep understanding of web analytics and platforms like Google Analytics, Google Tag Manager
• Solid understanding of SEO best practices, especially in regards to page structure and hierarchy
• Experience with A/B testing is a must
• Experience working with engineers and designers is a plus
• Experience with Asana or similar project management tool is a plus