VP, Product Marketing

| Santa Monica

Description

 

Summary

GumGum is an artificial intelligence company with a focus on computer vision. Our mission is to solve hard problems across a variety of industries by teaching machines to see and understand the world. 

Our advertising business is the industry leader in contextual relevance. We use our computer vision and natural language processing in order to understand the full context of any digital screen. Only GumGum can process text, video, images and audio at scale, and find what’s relevant or what’s dangerous for any brand. This is why we were recently recognized by Digiday as the best display and programmatic platform. 

We are seeking a dynamic and experienced VP Product Marketing to join our award-winning marketing team in Santa Monica. This new position will be responsible for identifying and launching new products across multiple lines of business: display, video, OTT, and our contextual data engine Verity. Working closely with the product, sales and marketing team, this individual will own ‘go-to-market’ strategies and will lead marketing programs and collaterals. 

In addition, this role will oversee our sales strategy team. Our sales strategists are responsible for delivering our value proposition and driving adoption of our products among our Fortune 100 clients. 

We are looking for an entrepreneur who can identify market opportunities and turn these into sizeable revenue streams. This person is also a leader, storyteller and project manager with the passion to move stimulating projects across the finish line. Our VP Product Marketing will be given a lot of autonomy and will have the opportunity to grow personally within GumGum’s organization. 

Reporting to the Chief Growth Officer, this individual will manage a team of product marketers and sales strategists. 

Responsibilities 

  • Develop and lead a strategic vision for new products with a focus on video, OTT and contextual relevance (Verity).
  • Be the liaison between sales and product teams and translate market needs into product opportunities.
  • Develop value propositions that are compelling, differentiated and validated.
  • Work cross-functionally to launch products successfully and on-goal with company targets.
  • Create sales strategy plan for our top clients including custom product developments.
  • Be at the cutting-edge of industry trends and help shape our offering in client proposals and pitches.
  • Participate in the creation and the development of a long-term strategic vision for the GumGum brand.
  • Ensure both consumers and products are at the forefront of all strategic planning and execution.
  • Integrate the consumer voice through regular input sessions on consumer insights and emerging trends.
  • Oversee the development of sales collateral such as presentations, online experiences, web content, product sheets, case studies and more.
  • Work closely with our growth marketing team and establish a plan for key events, CRM, account based marketing, lead generation, paid media etc.
  • Support media and analyst relations, and speaking engagement efforts— including speaker presentations, scripts and panel topic discussions. 

Qualifications

  • 10-15 years of experience with Product Marketing and Product Development
  • Demonstrated experience as a leader with proven ability to build creative, collaborative teams; develop people; and link performance to overall business objectives
  • Experience with determining product-market fit and delivering products to market
  • Proven experience launching new products and growing to a mature business
  • A highly analytical approach
  • Ability to lead and communicate cross-functionally with sales, marketing, products. engineering and other departments
  • Critical thinker and problem-solving skills
  • Good time-management skills
  • Self starter, charismatic, innovative, creative individual
  • Strong organizational and analytical skills, excellent written and oral communication skills
  • BA/BS or equivalent working experience

Preferred Qualifications

  • Master’s in Business Administration (MBA) degree preferred
  • Experience in adtech, martech, SAAS preferred
  • Ability to travel domestically and internationally ~15% of the time

Benefits & Perks

  • Competitive health, vision and dental benefits
  • Healthcare and dependent care FSA
  • Employer-matched 401(k) plan
  • Stock incentive program
  • Paid parental leave
  • Fitness reimbursement and wellness workshops
  • Discounted Pet Health Program
  • Flexible time off and work schedule
  • Commuter perks
  • Incredible work/life balance with a collaborative and friendly work space
  • GumGum Gives Back volunteering opportunities
  • Team building lunches and events, and monthly company celebrations

Career & Personal Development Focus

  • Ongoing learning and development for education opportunities such as webinars, books, classes, relevant conferences and events
  • Opportunities to pursue business related side projects and yearly Hackathon
  • Highly encouraged to contribute to open source software, including our own open source software
  • Environment of learning from peers, including meetups, presentations and blog posts
  • Opportunity to work with cutting edge technology
  • Life Skills sessions - geared towards the whole life/health/person
  • Leadership Bites Dinner Series - connecting current and future GumGum leaders over great food and meaningful conversation 
Read Full Job Description
Apply now

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • FluxLibraries
    • ReactLibraries
    • ReduxLibraries
    • CaffeFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • LookerDatabases
    • Google AnalyticsAnalytics
    • HotijarAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • Figma Blender Cinema 4DDesign
    • After EffectsDesign
    • SketchDesign
    • Tumult HypeDesign
    • Adobe XDDesign
    • FigmaDesign
    • BlenderDesign
    • Cinema 4DDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • HubSpotCRM
    • SalesforceCRM
    • SplashCRM
    • CerosCRM
    • MarketoLead Gen
    • PardotLead Gen

Location

1314 7th St., Santa Monica, CA 90401

An Insider's view of GumGum

How would you describe the company’s work-life balance?

What I have found most refreshing about the collaborative nature of the GumGum Sports team is the commitment to providing a fun non-work environment, as well. These activities, in combination with a generous and flexible PTO schedule, make the work-life balance at GumGum the best of any company I've worked for.

Guy Dotan

Associate Product Manager

What's the biggest problem your team is solving?

One of the challenges our team faces is training a deep learning model with minimal biases. The goal is to discern between safe and threatening content such that brands are only aligned with brand suitable content. Our priority is to ensure that our data is diverse and representative resulting in a model that is more objective than subjective.

Iris Fu

Manager, Computer Vision

How has your career grown since starting at the company?

From Publisher Development Intern to Growth Marketing Manager, Global, GumGum has given me so much opportunity for growth internally and helped pave the road for my career. I've found my love for marketing through all these opportunities and I'm truly grateful to GumGum for it!

Maya Bitton

Growth Marketing Manager, Global

How do you make yourself accessible to the rest of the team?

A team isn’t truly a team unless everyone involved is open to new ideas, approaches and feedback—including the leadership group. And I believe a successful company is when leadership clearly articulates their values to the employees with the hope that they share these values and beliefs. Keeping open dialogue throughout the company is essential.

Phil Schraeder

CEO

What unique initiatives do you have that encourage innovation?

Hackathon, one of my favorite events of the year, encourages team-bonding, collaboration and innovation by empowering employees to form teams, brainstorm product ideas and ultimately execute on those ideas over 3-days. This event has helped drive innovation & efficiencies in our business!

Vanessa Rivero

Employee Experience & Engagement Associate

What are GumGum Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
GumGum provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Our game room includes Ping Pong, Video Games.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
GumGum's pet policy is dog friendly daily.
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks

Additional Perks + Benefits

Life Skills for Gummies is a program that was was launched by our PeopleOps team as a learning series focused around everyday life skills! Our CEO actually pitched this program as he wanted to offer courses to Gummers that help with everyday life (outside of the workplace). Topics range from money management to nutrition, meditation, buying a home, stocks & investments, urban gardening, etc. This program has seen extreme success and we are constantly surveying employees to offer classes that resonate with them!

More Jobs at GumGum25 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Legal
Marketing
Sales
Data + Analytics
new
Santa Monica
Sales
new
Santa Monica
Finance
new
Santa Monica
Finance
new
Santa Monica
Data + Analytics
new
Santa Monica
Data + Analytics
new
Santa Monica
Design + UX
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Marketing
new
Santa Monica
Sales
new
Santa Monica
Developer
new
Santa Monica
Data + Analytics
new
Santa Monica
Finance
new
Santa Monica
Data + Analytics
new
Santa Monica
Developer
new
Santa Monica
Data + Analytics
new
Santa Monica
Developer
new
Santa Monica
Marketing
new
Santa Monica
Data + Analytics
new
Santa Monica
Developer
new
Santa Monica
Developer
new
Santa Monica
Developer
new
Santa Monica