First Resonance is leading the next industrial revolution with the ION Factory OS. ION is powering leaders in decade-defining product categories like electric airplanes, rockets, autonomous vehicles, 3D printing robotics, and more. It is used by manufacturers of all sizes – from fast-growing startups to Fortune 500s – to connect parts, complex supply chains, and advanced machinery. These are engineers are operators who are building the most important products to solve challenges in climate, transportation, and energy.

VP, Marketing

 You will work collaboratively with Product, Sales, and Customer Success to effectively communicate the ION platform for both new and existing customers. Your team will own product marketing, demand generation, content, and digital marketing. You will build the marketing team, define the marketing strategy for the company, help other departments scale, and build a strong brand to establish and define a decade-defining category. While expertise in manufacturing is a plus, a qualified candidate is passionate about the craft of building great marketing teams and partnering with other functions in the organization to create a marketing position – no manufacturing experience required.

Base requirements

• Join the leadership team and align marketing execution with business objectives
• Hire and lead a a marketing team that oversees product marketing, demand generation, sales enablement marketing, events, community and digital marketing 
• Work with Product, Engineering Sales, and Customer Success departments to develop successful strategies and campaigns that attract new customers and keep current clients
• Work with Product and Customer Success to drive product onboarding features and improve conversion of marketing-qualified leads (MQLs) and product-qualified leads (PQLs)
• Drive sales-enablement marketing and account-based marketing (ABM) strategies
• Create and maintain a successful brand and image that showcases ION and First Resonance as a manufacturing software leader in the industry

What you will learn

• Experience building a go-to-market strategy across customer segments with product-led tactics (e.g. self onboarding, marketing drip campaigns, etc.)
• Data-driven decision making across product, marketing, customer success, and sales to meet marketing targets and objectives
• Ability to qualify and prioritize marketing efforts (e.g. feature and product marketing vs conference attendance and events)
• Research trends in electrification, additive manufacturing, and more to drive value to technical buyers in the manufacturing industry
• Excellent communication skills to effectively relay value propositions and build an efficient First Resonance marketing engine
• How to apply data from product, customer success, and sales to drive marketing strategies, performance, and execution

Qualities we look for

• Customer and product empathy
• Strong analytical and quantitative ability to measure performance
• Highly iterative and willing to test new ideas and approaches
• Strong communication skills up and down management levels
• Exercising good judgment around personnel and setting expectations
• Passionate about building and nurture high-performance teams

Benefits

• Health insurance, including medical, vision, dental, and life insurance
• Unlimited PTO
• Team outings, group lunches, an open office, happy hours
• Paid holidays, sick days
• Flexible work schedule
• Learning & Development budget for courses and attending conferences

We encourage people from underrepresented groups to apply.