VP of Growth & Retention at MeUndies

| Culver City
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MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer than soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry when it launched the first online underwear subscription. Through the years the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products.

Today MeUndies has sold more than twelve million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and its relationship with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options including singles, packs, matching pairs and its monthly membership. It opened its first flagship store in Los Angeles in 2018.

We’re looking for a consumer-obsessed VP of Growth & Retention to lead all customer acquisition and retention strategies across the full funnel for MeUndies. In this role, you will be responsible for creating our channel expansion & optimization strategy, building out our efforts to deploy budget against customer / member acquisition goals, and refining our attribution modeling. You will also drive strategy and execution around engaging our customer base to drive repeat sales and loyalty..You’ll inherit and continue to build a team that executes across paid social, display, TV, direct mail, podcast, affiliate, email, paid influencer and media strategy / infrastructure. You’ll be encouraged to test, learn, take risks and bring our marketing efforts to the next level while also growing the budget significantly. We’re looking for folks passionate about lifecycle marketing, a willingness to geek out when it comes to consumer e-commerce behavior and the drive to leave no retention rock unturned.

You’re the right person for the job if you’re curious & optimistic, consumer-first, equally analytical and entrepreneurial, and if you are able to be scrappy, flexible and solutions-oriented in a fast-paced environment.

Come join us.

What You’ll Do:

  • Coach, develop, and mentor an existing team of high-performing growth & retention marketers
  • Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
  • Build and deliver growth forecasts, partnering with Finance, Product, and Digital Product teams to refine scenarios based on expected performance
  • Partner with cross-functional leaders to grow our membership program, drive LTV, and reduce churns/skips
  • Be responsible for leading all CRM retention marketing efforts and increasing engagement and loyalty with new and existing customers
  • Maintain and evolve a testing framework to expand our volume & pace of learning across the business
  • Find opportunity at the intersection of algorithms, engineering, creative, finance, and marketing to differentiate how we approach media buying
  • Lead exploration of emerging marketing channels, vetting partnerships ideas and advertising proposals, to support our broader goal of channel diversification
  • Manage and oversee outside agency partners to optimize and expand upon existing campaigns
  • Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights to inform future strategy
  • Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)
  • Collaborate with the Creative team to develop a deep understanding of what resonates with our customers and optimize content/messaging accordingly

What you have:

  • 7+ years of online marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
  • Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
  • Successfully tested into and launched at scale both upper funnel and lower funnel channels
  • Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
  • Expertise in Excel (SQL is a huge plus), are comfortable working with large datasets, and have an in-depth understanding of statistical analysis (incl. common quant techniques such as regression)
  • Experience with Google Analytics and other relevant web analytics tools
  • A robust understanding of Facebook’s paid advertising platform, paid search, mobile media, affiliate marketing, display media, and sponsored content campaigns
  • Agency and team management experience
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment

Bonus Points:

  • CRM, referral program or loyalty program experience
  • Content strategy & SEO
  • Experience managing large teams across digital, out of home, and email marketing
  • Experience scaling influencer programs

 

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.We offer competitive equity/salary packages which include targeted annual bonuses, plus generous parental leave, a 401k, awesome health benefits, and open time off (yeah, we said it). You’ll enjoy top-of-the-line hardware and software, and have access to an annual personal Learning & Development budget of $1,000!

We offer all the head turning office things.We have endless office amenities but here are a few of the fan favorites - everybody gets access to an on-site gym & shower, endless snacks, cold brew on tap, and a cozy lounge completed with a Wii for epic Mario Kart tournaments. Plus there are plenty of dogs (to pet, not to take home).

We don’t forget the most important things.There’s a robust 360 review process, regular pulse surveys, and a focus on open communication. We also have annual employee check-ins to reflect back on achievements and plan for career growth. We’re always rooting for you.

Plus those special extra things.We keep things fun with frequent catered lunches, holiday parties, offsites, happy hours, and an annual retreat. You’ll get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints. 


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Technology we use

  • Engineering
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • Microsoft SQL ServerDatabases

Location

We are located just minutes away from Downtown Culver & the Platform. You can catch a view of our office from the Baldwin Hills Scenic Overview Trail

An Insider's view of MeUndies

What’s the vibe like in the office?

The MeUndies vibe is gracious. Employees take time to thank co-workers - from saying thanks for helping with a big project to washing each other’s silverware. Our “Shoutout” slack channel is always pinging with thanks and praise. I love that the team shares “thank you” moments. It’s not forced or cheesy; but authentic, genuine gratitude.

Lauren

Senior Recruiter

What projects are you most excited about?

My favorite part about working at MeUndies is that the opportunities are endless. We’ve learned that our customers are just as excited about new and innovative products as we are, and this year, the product team is ready to bring the innovation! While underwear will always be the foundation of our brand, the sky is the limit.

Britney

Merchandiser

How does the company support your career growth?

Aside from an annual learning & development budget, our team utilizes a platform called CultureAmp. It tracks everything performance based; from 30/60/90 day check-ins, continuous feedback, 360 reviews, to annual reviews and exit interviews. This is to make sure your time at MeUndies is always spent learning and growing along the way.

Bree

Senior People Operations Associate

How do you empower your team to be more creative?

The most innovative ideas tend to come from the team when presented with high-level goals such as business outcomes to drive or problems to solve. It is often helpful for leaders to facilitate conversation by creating some structure and ensuring everyone contributes, but to increase creativity avoid being prescriptive.

Andres

Chief of Staff

How do you collaborate with other teams in the company?

The amount of collaboration that takes place in a normal day is truly something special. Teams recognize the importance and benefit of learning from each other and that can be seen constantly. I feel incredibly lucky to be apart of such a collaborative and sincere environment.

Noah

Senior Project Manager

What are MeUndies Perks + Benefits

MeUndies Benefits Overview

WHY JOIN MEUNDIES?

It's more than a job.
We have focused on building a team of people that emulates all of our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. Not to mention, there is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.
We offer competitive equity/salary packages which include targeted annual bonuses, plus generous parental leave, a 401k, awesome health benefits, and open time off (yeah, we said it). You’ll enjoy top-of-the-line hardware and software, and have access to an annual personal Learning & Development budget of $1,000!

We offer all the head turning office things.
We have endless office amenities but here are a few of the fan favorites - everybody gets access to an on-site gym & shower, endless snacks, cold brew on tap, and a cozy lounge completed with a Wii for epic Mario Kart tournaments. Plus there are plenty of dogs (to pet, not to take home).

We don’t forget the most important things.
There’s a robust 360 review process, regular pulse surveys, and a focus on open communication. We also have annual employee check-ins to reflect back on achievements and plan for career growth. We’re always rooting for you.

Plus those special extra things.
We keep things fun with frequent catered lunches, holiday parties, offsites, happy hours, and an annual retreat. You’ll get a sweet employee discount, as well as a monthly MeUndies membership to rebuild your underwear drawer with our top notch prints.

Culture
Friends Outside of Work
Eat Lunch Together
Open Door Policy
Team-Owned Deliverables
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
3 months of paid leave plus 1 month of transitional leave.
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Pet Friendly
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and Learns
Cross-Functional Training Encouraged
Promote from Within

Additional Perks + Benefits

We offer competitive equity/salary packages, plus generous parental leave, 401k, awesome health benefits, and open time off. You’ll enjoy top-of-the-line hardware and software.

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