Vice President, Brand Marketing at GoodRx

| Santa Monica
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At GoodRx, we believe that all Americans should have access to convenient and affordable healthcare. As a nation, we spend about $3.5 trillion annually on our healthcare, but too many Americans don't get the care they need, and prices just keep rising. We started with prescriptions, and we've helped over 100 million Americans save over $15 billion to date. Now, we're aiming to tackle all of healthcare. GoodRx is a profitable business funded by top-tier investors; we're based in Santa Monica with additional offices around the country. We're a low-key and tight-knit group that likes to find new ways to fix problems. If you share our belief that you can do well by doing good, let's talk.
About the Role
GoodRx is seeking a Vice President of Brand Marketing to lead GoodRx through our next phase of growth and own brand positioning and communicating the GoodRx purpose and value proposition. This individual will align a singular brand message across all consumer facing touch points and teams within GoodRx. The role requires a passion for building brand, a proven ability to make a complex story relevant and accessible, a relentless focus on the customer, a data driven mindset, and an ability to evangelize the brand message across the company. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. 

 Responsibilities:
  • Amplify the GoodRx brand and position the Company as a trusted consumer partner in the healthcare space
  • Design and implement national brand strategies that build brand awareness and align marketing strategy with business goals
  • Partner with internal data teams to develop customer personas and monitor the GoodRx Brand Tracker 
  • Implement strategies to identify and address consumer sentiments across all branded and marketing channels 
  • Strategically manage and measure brand marketing budget across campaigns and media buying 
  • Effectively manage deliverables, report on campaign performance and proactively communicate expectations with team and stakeholders
  • Align a singular brand message across all GoodRx consumer touch points
  • Partner with Marketing, Creative, and Product teams to offer a seamless customer journey

Skills & Qualifications:
  • 10+ years of direct-to-consumer brand marketing experience 
  • Prior experience implementing and communicating a meaningful B2C brand vision 
  • Deep understanding of effective positioning, brand architecture, and brand voice
  • Experience establishing process to drive initiatives forward 
  • A proven track record of executing multi-channel brand marketing campaigns 
  • Prior experience with a company with digital customer acquisition preferred 
  • Excellent strategic customer-focused thinking skills 
  • Experience using data and metrics to back up assertions of business value
  • Ability to manage cross functional teams and manage agency partners 
  • Action-oriented with a “roll up your sleeves approach”
  • Enthusiastic, passionate, and creative; thrives on thinking outside of the box to create new best-in-class member experiences

About GoodRx
GoodRx is the country's leading marketplace for affordable and convenient healthcare. The company offers the most comprehensive and accurate resource for prescription medications in the U.S., gathering pricing information from thousands of pharmacies coast to coast. More than 12 million consumers use GoodRx each month to find current prices and discounts for their medications. Since 2011, Americans with and without health insurance have saved more than $15 billion using GoodRx – more than $5 billion in 2019 alone. With GoodRx Care, Americans can get an online medical visit with a skilled physician for fast and easy treatment, prescriptions, and lab tests for routine medical issues. GoodRx is the #1 medical app on the iOS and Android app stores and tens of thousands of doctors recommend GoodRx to their patients. For more information, visit www.goodrx.com.
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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • PyramidFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases

Location

Our office is located by the 3rd Street promenade in Santa Monica with direct beach views. Onsite parking provide.

An Insider's view of GoodRx

How would you describe the company’s work-life balance?

GoodRx hires team members we can trust and empower. With thoughtful hiring, we have assembled a team that is inherently self-motivated, driven and doesn't require (or want) micromanagement.

Reena Scoblionko

Vice President of People

What makes someone successful on your team?

Willingness to reach out and ask for help when needed, as well as a desire to offer new ideas and implement them when the opportunity arises.

Justin Kinney

Senior Proofreader

What’s the vibe like in the office?

GoodRx provides an awesome laidback culture and happy and energetic office vibe. We believe in working hard and playing harder. The company offers Happy Hour once a week, catered lunches three days a week, an awesome ocean-front office location and events to celebrate small wins - all which make GoodRx a unique place to work.

Priyanka Halder

Senior QA Manager

What are GoodRx Perks + Benefits

GoodRx Benefits Overview

- Medical, vision, dental, STD, LTD and AD&D to all full-time employees
- The company offers one (great) PPO Medical plan at NO COST to employees AND dependents
- 4% 401k match
- Meaningful stock options
- Discretionary leave
- Classpass Membership
- Onsite Parking
- Dog friendly office

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
- Medical & Dependent Care FSA available (offered through Navia) $2,700 pre-tax per calendar year $5,000 pre-tax per calendar year
Disability Insurance
Covered @ 100%
Dental Benefits
Offered through Anthem Employees covered @ 100% Dependents covered @ 50%
Vision Benefits
Offered through Anthem Employees and Dependents covered @ 50% Monthly costs range from $3.24 (self) - $9.87 (family)
Health Insurance Benefits
Offered through Anthem Anthem Blue Cross Classic 500 PPO - employees AND dependents covered @ 100% Anthem Classic 250 PPO - monthly cost ranges from $60 (self) - $187 (family)
Life Insurance
STD, LTD, LIfe & AD&D - ALL covered @ 100%
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
4% 401k match - no vesting period
Company Equity
Stock Options available to full-time employees
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
And Cold Brew and Kombucha!
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Catered lunches on Tuesdays, Wednesdays & Thursdays Bagel Fridays Snacks and Drinks that put the freshman 15 to shame!
Game Room
Stocked Kitchen
Happy Hours
Weekly Thursday Happy Hours
Parking
Company paid parking onsite or $100/mo parking waiver
Pet Friendly
Your pets can work alongside David Bowie (dog)
Recreational Clubs
We offer a variety of clubs like our dodgeball league, monthly book club, hiking club, and more
Relocation Assistance
Fitness Subsidies
- ClassPass Membership
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Promote from within

Additional Perks + Benefits

Working at GoodRx means you can take pride in knowing that your work has a direct and meaningful impact on our users day to day lives. We are disrupting the healthcare space by making prescription drugs accessible and affordable to Americans.

Aside from a great office environment and "perks", the real benefit is working alongside an empowering leadership team, wickedly smart colleagues all while providing a service that helps its customers.

Social Good + Successful Business Model + Great Colleagues = GoodRx

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