Warner Bros. Discovery
Every great story has a new beginning.

Strategist, Digital Paid Media Strategy

Sorry, this job was removed at 10:40 p.m. (PST) on Monday, October 2, 2023
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Employer Provided Salary: 47,460-88,140 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role...
This role is responsible for developing media plans that are strategic and data-driven, with the goal of efficiently acquiring new consumers. Responsibilities will include developing strategy for performance-based media campaigns across digital, social, search, and CTV with special emphasis on data driven planning, conversion best practices, digital ad technology and analysis. The Strategist will help support the rest of the team with developing cross-channel paid campaigns, creative strategy, as well as testing initiatives.
Your Role Accountabilities...

  • Work closely with the Media Specialists and Media Managers to ensure the day-to-day projects and performance monitoring needs are met with timely communication to stakeholders
  • Manage timelines and expectations related to content releases and deployment of growth media strategy and testing
  • Assist with asset delivery to ensure media buying team has all required assets for launch
  • Support day-to-day planning needs by accessing analytics platforms (Looker, Tableau, Datorama) to pull data and maintain benchmark documents
  • Generate reporting for campaign evaluation, optimization, and presentations for team to share with internal teams
  • Contribute to campaign insights to help uncover the "why" behind performance in order to garner learnings that are tangible and actionable
  • Support with campaign billing process and actualizations
  • Responsible for managing creative assets to ensure media campaigns are executed accordingly and confirm launch details
  • Develop plans for on paid media testing and maintain testing documentation and reporting
  • Ideate and drive process improvement opportunities that will help streamline workflows between teams and/or reduce overhead

Qualifications & Experience...

  • 2-4 years of paid media planning experience. Working on an Entertainment brand or in Acquisition marketing is a plus
  • Understanding of paid media buy platforms for Search, Social, and Programmatic. Preferably have experience buying media.
  • Self-starter, highly motivated, positive demeanor, and excellent communicator
  • Strong time management skills (able to juggle multiple assignments simultaneously), and ability to adapt to change and continually evolve skills to meet the ever-changing needs of the media and digital industry
  • Polished with excellent interpersonal and communication skills (verbal and written).
  • Analytical and comfortable in dealing with numbers and reporting.
  • Reasonable availability to respond to requests and attend the real-time needs of campaigns outside normal business hours
  • Willingness and flexibility to assist with various ad-hoc projects to help support the larger Global Subscriber Acquisition team
  • Comfortable leading projects and meetings with the Subscriber Acquisition team and other internal teams
  • Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the entertainment and streaming industry.
  • Proficient in Microsoft Office and Google Workspace, particularly Excel, Google Sheets, Google Slides, and Outlook

How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits...
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skillset, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $47,460.00 - $88,140.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].

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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation + Time Off
Unlimited vacation policy
Paid volunteer time
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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