UpKeep is changing the way businesses manage their facilities and equipment by providing mobile-first SaaS and IoT solutions, advanced reporting tools, and powerful integrations.

We’re a Series B tech startup with thousands of customers around the world. We’ve raised $50M in venture capital funding and recently surpassed 100 team members. UpKeep quickly became the #1 cloud-based maintenance and asset management software by constantly innovating and always putting our customers first.

We foster an inclusive culture and strive to create a diverse and equitable workplace where everyone is treated with kindness and respect.

Responsibilities:

• Reporting to the CEO/Founder, you will be responsible for the overall direction of UpKeep’s growth, digital, creative, and product marketing programs 
• You and your team will own all global marketing strategies including demand gen, lead gen, digital advertising, SEO, SEM, content delivery, branding, pricing, website management, and channel partnerships 
• Function as a critical liaison across all go-to-market teams to bring our product marketing vision to life 
• Partner with Sales to generate Sales Qualified Opportunities, decrease CAC, increase ACV, maximize lead funnel performance and conversion, develop ABM strategies, and drive ARR 
• Partner with Customer Success to increase CLV, implement expansion and upsell strategies, promote customer engagement, foster partnerships, and reduce churn rates 
• Partner with Product to establish vision, messaging, branding, and multi-year product roadmap planning through customer/user persona building, journey mapping, pain point research, competitive market analysis, and performance-focused data analysis
• Oversee Marketing Operations while developing best practices and evaluating the scalability and effectiveness of our CRM tech in collaboration with Sales and RevOps 
• Provide direction for solutions-focused and competitive ABM collateral that will enable revenue-generating teams to effectively communicate differentiated value propositions across multiple verticals
• Establish and manage budgets for marketing programs, paid advertising, and vendors
• As the passionate and fearless leader of a remote marketing team, you will provide direction, process/program development, performance management, and career development training for your staff 
• We’re looking for someone to implement both proven methods and creative new strategies to grow our market share, outsmart and outlast our competitors, and connect deeply with our customer-base to put UpKeep in the hands of every maintenance technician in the world

Qualifications:

• 5+ years as a VP or CMO at a fast-growing, early-stage B2B SaaS company 
• Demonstrated track record partnering with Sales and Product to implement go-to-market, upmarket, and market segmentation strategies for complex enterprise software 
• Analytical and results-driven with a expert-level understanding of methods to decrease CAC, improve lead funnel performance, and increase ACV and CLV 
• Proven ability to manage a growing marketing team within a gritty and fast-paced environment (experience managing a remote team is a plus)
• Proficiency with marketing automation software (HubSpot, Marketo, Pardot) and a keen understanding of modern B2B marketing and CRM tech
• Experience overseeing a large digital advertising spend
• Experience with self-service product lines and post-sale expansion strategies is a plus
• Forward-thinking, flexible, and eager to take a creative approach to reach potential customers in meaningful and helpful ways 
• A desire to partner with UpKeep’s CEO/Founder and Board of Directors to remain aligned on OKRs and the long-term vision of the product and company

Employee Benefits:

Full-time team members at UpKeep receive stock options, paid holidays, unlimited vacation/sick time, 401(k), 12-week paid parental leave, affordable health insurance options, and the flexibility to work from home. We value work-life harmony and believe that family and mental health should always come first. 

The Company:

UpKeep was founded by our CEO, Ryan Chan, based on an idea he had while using outdated desktop software as a process engineer in a manufacturing plant. He believed cloud-based software could significantly improve the workflow and productivity of the technicians he was working with. He was determined to build on this vision— so he quit his job, learned how to code, and created the first version of UpKeep in 2014 while living in his parents garage.

Today, our SaaS and IoT solutions are modernizing the way thousands of businesses around the world maintain their facilities and equipment. Customers love our mobile-first application because it gives them the ability to manage projects, teams, and work orders on-the-go. We also provide advanced reporting tools and IoT devices which enable them to make data-driven decisions that save their businesses time and money.

We're focused on being the most innovative and easy-to-use Computerized Maintenance Management System (CMMS) and Enterprise Asset Management (EAM) software available. We have thousands of happy customers in industries like manufacturing, healthcare, hospitality, agriculture, education, fitness, energy, public works, and property/building management. World-renowned VC’s including Insight Partners, Emergence Capital, and Mucker have confidently backed us since graduating from Y Combinator in 2017.

With over 1,400 positive customer reviews, UpKeep is the #1 Maintenance and Facility Management Software on Capterra, Gartner, G2, and GetApp. Company culture, employee appreciation, career growth, and DEI are very important to us— which is why we've been named a "Best Place to Work" several years in a row.

Interested in learning more?

Product Overview: 

www.onupkeep.com/overview 

Customer Stories: 

https://www.onupkeep.com/customers

Demo Video: 

https://www.youtube.com/watch?v=oX7Lak7o0qI

$36M Series B Announcement:

https://www.onupkeep.com/blog/upkeep-series-b-funding-announcement/

UpKeep Technologies Inc. is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, creed, marital status, pregnancy, disability, national origin, sexual orientation, gender identity, veteran status, or any other protected category. Please let us know if you need any accommodation due to a disability. We celebrate our inclusive work environment and will always strive to create a diverse and equitable workplace by hiring people from all racial, ethnic, and socioeconomic backgrounds.