Sr User Acquisition Manager

| Greater LA Area
Who we are
Lucky Day Entertainment, Inc. is a startup based in Los Angeles, CA. Our mission is to impact lives for the better by creating winning moments for anyone.
With our first product, Lucky Day, we reimagined the lottery. Lucky Day is a top 10 free app on the Google Play Store with over 10 million installs. Since 2015, we’ve paid our players over $8 millions — all without ever taking a dime from our players.
We’re looking for intelligent people to join our team in building out Lucky Day and our exciting new products from the ground up.
What you'll do
First and foremost, our team is intrinsically motivated and driven. We encourage each other to be curious, experiment and ask for help. Everyone has a voice - it’s who we are as a team, and it’s how we build great products.
At Lucky Day, we work closely with a nimble team to push the envelope toward outstanding user experiences. As the senior user acquisitions manager, you will lead the Lucky Day team with the day-to-day user acquisitions responsibilities of a cross-functional mobile app team. You will also manage a small team of UA stars.

Responsibilities

  • Manage mobile performance marketing campaigns across several ad networks including Facebook, Google, Twitter, ad exchanges, offer wall
  • Monitor, optimize and report performance on campaigns across active ad networks on an continual basis
  • Develop test plans and experiment with new user acquisition initiatives, then evaluate performance to identify the highest impact opportunities
  • Research and analyze new user acquisition channels
  • Identify new insights and process improvements for internal user acquisition management, analysis, and reporting
  • And other duties as assigned

Qualifications

  • BS/BA Degree in a relevant field of study
  • 4+ years of acquisition marketing experience, with a preference for mobile consumer apps and specific experience with Facebook, Instagram, Google, Snap, and ad networks
  • International paid acquisition experience a plus
  • Demonstrated ability to effectively manage and optimize acquisition budgets
  • Demonstrated ability to drive major incremental volume & returns from creative development, creative testing & creative iteration
  • A desire to do both strategic planning and daily execution/optimization

Benefits

  • Medical, Dental, and Vision Insurance
  • Unlimited PTO Policy
  • Daily lunches and snacks
  • Regular team outings
  • Competitive compensation
  • Work in a startup culture with people that are as driven as you

Career growth
There’s a lot of flexibility and growth opportunity at Lucky Day. You’ll work one-on-one with your coach/mentor to set and reach goals, find new opportunities, and grow professionally and personally. At a minimum, you’ll have a meaningful impact on popular and highly visible products, influence new products, become familiar with new technology, and be able to demonstrate the results of your work.

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective-CLanguages
    • jQuery UILibraries
    • ASP.NETFrameworks
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • DynamoDBDatabases
    • PrestoDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement

Location

Located in Beverly Hills -- safe, clean, and friendly environment!

An Insider's view of Lucky Day

What's something quirky about your company?

There's snacks everywhere. At any time of the day, you'll find someone going into the cabinet to find something to eat. This adds a sense of comfortability, a feeling of home while you're working. It also helps to spark conversation between coworkers. Food is a universal language that helps us bond and learn more about each other!

Lauren Pruitt

Customer Success

What does your typical day look like?

During our daily scrum meeting, we discuss what we will be working on, along with any issues/blockers we may encounter. My work is focused on a specific project. The work involved differs each day depending on what stage of a project I'm currently at. This keeps the job interesting because the nature of the work changes as a project progresses.

Ben Chen

Senior Software Engineer

What unique initiatives do you have that encourage innovation?

I want every team member to be as nimble as possible, and that’s why we place such a big emphasis on learning. I encourage my team to take on side projects, so they can learn new skills in a hands-on manner and also grow with the company. This allows them to visualize where we’re trying to go and identify what our biggest technology hurdles are.

Hootan

CTO

What’s the vibe like in the office?

We have an open office with a laid back feel. Everyone motivates and pushes each other to excel and expects the most out of one another while encouraging an open, honest and transparent environment. On top of that, the team enjoys taking snack breaks, going on walks, and getting coffee.

Harry

Ad Revenue

What are Lucky Day Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Diversity manifesto
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Game Room
Our game room includes cricket.
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Relocation Assistance
Professional Development Benefits
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Paid industry certifications
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